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Non-Profits Make Each Dollar Count: How to Brand and Establish a Powerful Online Presence


Non-profit organizations are known for the ability to stretch resources, but are these organizations stretching too thin when it comes to branding and the overall presence online? Dallas Center for Community Cooperation, Friday, January 15, 11:30 am - 1:00 pm, Registration: http://bit.ly/4CQRyg, Cost: Pre-Registration Members $20 Non Members $30

Dallas, TX, December 18, 2009 --(PR.com)-- Dallas/Fort Worth American Marketing Association and BrandExtract

Every dollar counts and each contact with a potential donor has never been more important. Non-profit organizations are known for the ability to stretch resources, but are the organizations stretching too thin when it comes to branding and your overall presence online?

Non-profits face the same challenge as every company – establishing a clear brand promise and making sure the message resonates with the audience. However, getting a brand in order is only half the battle. An organization’s website is still the first, and possibly last, place people will go to learn about your organization. A company's presence on the web must be on target; clear, concise and easy to navigate.

Please join The American Marketing Association, Dallas-Fort Worth Chapter for a presentation and lively discussion from Bo Bothe, Founder and CCO of BrandExtract, on branding your non-profit organization and helping it grow with a powerful website presence. Register to attend at: http://bit.ly/4CQRyg

Key Takeaways
· The Keys to Establishing Your Brand Position
· How to Make Sure your Brand Messaging iI Heard
· The Top 10 Usability Mistakes in Designing Websites

Center for Community Cooperation
Friday, January 15
11:30 am - 1:00 pm
Registration: http://bit.ly/4CQRyg
Cost: Pre-Registration Members $20 Non Members $30

Thank you to sponsor, the Center for Non-Profit Management

About the D/FW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, GfK, Chevrolet, The Container Store, Fossil, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

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Contact Information
DFW American Marketing Association
Jeannie Odza
214 564 3309
Contact
www.dfwama.com

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