London, United Kingdom, December 19, 2009 --(PR.com
)-- Akesios today announced the launch of an advertising agency specialising in buying media across a range of social networks including Facebook, LinkedIn and Qype.
Akesios is initially targeting large national or regional businesses, which have multiple physical locations, whereby the advertising can be targeted around these specific locations. It is also keen to white label the service to advertising agencies and directory companies, in order for them to offer local social advertising services to their existing clients.
LocalSocialAds.com enables advertisers to simply plan and execute a campaign across multiple sites with one monthly invoice and provide aggregated reporting solutions to its customers via the Akesios Performance Manager.
The Akesios Performance Manager provides a vast array of reports including management reports, client reports, and performance/campaign management reports. When utilised alongside other 3rd party products, the reports aggregate performance data across all products on a customer level, allowing publishers and agencies to effectively sell a bundle of 3rd party products, measure effectiveness of each media and provide a single report to customers for all the products in their portfolio.
“Social networks have changed the way users engage with content on the Internet, ” said Ben Barney, Co-Founder and Director of Akesios. “These highly engaged users are using their social circles and communities to make purchasing decisions. Accessing these users in an appropriate and sensitive manner is proving to be extremely profitable for businesses of all sizes.”
Akesios is an established company in the local search space and provides consultancy and technology solutions to its clients, who are typically traditional publishers whom are facing the challenge of digitising their businesses.
Akesios have developed a platform and reporting interface to make implementing online products for directory companies fast and straightforward. This flexible system caters for any products from websites and video to search and social media. Technical integration is handled within the system along with configurable exception handling, allowing new products to be introduced with minimum pressure on directory IT staff. Uniquely, the system provides aggregated reporting across the products both internally for product intelligence and directly to customers via email in a unified format tailored to the directory branding.