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The Pure Pantry

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The Pure Pantry Introduces Healthy, Organic and Delicious Gluten-Free Baking Mix Line with New Recipes

Celiac disease inspires mom, entrepreneur chef to create organic products, show others how to cook healthy, nutritious and delicious gluten-free recipes.

Encinitas, CA, December 19, 2009 --( The Pure Pantry, a family-owned and -operated gluten-free baking mix company, introduces four new baking mixes that deliver great nutrition, organic ingredients and delicious, gluten-free recipes to kitchens across the country. The new line includes gluten-free pancake, baking and cookie mixes that make it easy to prepare healthy, delicious meals the entire family can enjoy. All products include certified organic ingredients, free of gluten, dairy, casein, nuts, eggs, soy, refined sugars and preservatives. The Pure Pantry products also feature one-of-a-kind baking mixes made with both nutrient-packed flax and buckwheat grains.

Company Founder Elizabeth Kaplan, a trained chef, teacher and mother of two, says gluten-free alternatives were scarce when she first discovered she and her two children had celiac disease, an autoimmune disease caused by gluten intolerance. Most gluten-free products she found on the internet and in local grocery stores were made with preservatives, refined white rice and other flours void of any nutritional value. With whisk in hand, Kaplan put her cooking skills to the ultimate challenge to help raise the bar in the gluten-free world.

“After years of research and experimenting with family and friends, we’ve developed our own line of baking mixes from organic, nutritious, whole grain flours high in fiber and omega-3 fatty acids. The Pure Pantry recipes provide limitless possibilities for creating delicious pancakes, waffles, cookies, crepes, muffins, breads, scones, cakes and more,” says Kaplan.

The Pure Pantry gluten-free product line includes: Buckwheat Flax Pancake and Baking Mix, Old Fashioned Pancake and Baking Mix, Wholegrain Organic Chocolate Coconut Cookie Mix and Old Fashioned Organic Chocolate Chip Cookie Mix. All products can be ordered online at or purchased at Whole Foods (Southern California, Arizona, Nevada and Hawaii regions) and other finer grocery stores in Southern California.

Based in Encinitas, California, The Pure Pantry is a family-owned and -operated gluten-free baking mix company offering a variety of healthy, delicious gluten-free products made with only the finest certified organic, whole grain ingredients. For more information, visit

Contact Information
The Pure Pantry
Elizabeth Kaplan
(866) 881-7873

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