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Receive press releases from By Email RSS Feeds:, a Social Network Where Supporting Charities & Causes Happens Freely & Regularly, a new social network turning "click-for-revenue" into "click-for-a-cause," donates dollars for pics and “deep thoughts” to charities people care about to the tune of 1.1 cents every impression….and that’s just the beginning.

Toronto, Canada, December 20, 2009 --( Rich or poor, good times or bad, most of us care about some cause. Be it children's cancer, the environment, or international development, there's now a way to show it online...just by being social., the ass that cares, is a recently launched charitable-giving web site built to make supporting a cause - any cause - social, interactive, engaging, fun and most importantly, free. Yes free. By doing what people do online every single day - click, post, upload, and share with each other in social networks - millions can help raise much-needed funds for any organization they give a poop about, to the tune of 1.1 cents Every impression.

"Coming from a long family history of activism and volunteerism, I realized that Jack The Donkey is what I call my Grandfather's Legacy 2.0," says David Katz, Jack's proud creator and father. "My grandfather, Jonathan Miller, created one of the first "Fun Runs" in Toronto and spearheaded countless other community projects in his time. This is my way of turning a lifelong ambition of activism and outreach and putting it out there in a way myself and millions of others who spend their best hours online can relate to."

Care about the Ronald McDonald House Charities of Canada, Alex's Lemonade Stand, Best Friends Animal Society or The New Orleans Area Habitat For Humanity? Create a profile on and you're on your way to supporting the cause, just by being social. It's simple, yet effective. Plug In America, The MS Society of Canada and The Ontario Special Olympics are just a few of the 2 dozen non-profits from Canada, The US and The UK now on Jack.

In development for just under a year, Katz has been actively talking and listening to the non-profit and corporate worlds as well to the broader public in terms of what will get people motivated to give a poop regularly, and what will help charities in what is clearly a time of need.

Intended as a general purpose social network, takes a soft sell approach to keeping the charities top of mind among existing supporters while trickling into the consciousness of potential supporters. In addition to subtleties such as the charities’ profile badges & charity themed news ticker, the charities’ Twitter feeds have recently been incorporated into their supporters’ profile pages, visible to all in the community. Can time spent online translate into real world action? That’s the hope.

“The response from the public and non-profit sector has been tremendous. I am optimistic that once more people hear about what we’ve been launching, coupled with key components being rolled out in the New Year, that Jack's virtual world will drive the changes we hope to achieve in the real world," says Katz. "If Jack can get you to fall in love with these organizations and the people helping run them, my mission is accomplished."

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David Katz

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