Princeton, NJ, December 20, 2009 --(PR.com
)-- NAFA Fleet Management Association is proud to announce that Mark Fields, Executive Vice President of Ford Motor Company and President of The Americas, will deliver a keynote address at the Association's 2010 Institute & Expo in Detroit, Michigan. The I&E, which takes place April 24-27, is NAFA's annual meeting, bringing together more than 2,000 fleet industry professionals for four days of education, trade show experience, and networking.
Fields, who joined Ford Motor Company in 1989, is responsible for all operations involved in the development, manufacturing, marketing, and sales of Ford, Mercury and Lincoln vehicles in the United States, Canada, Mexico, and South America. He assumed his current position in October 2005.
From 2000-2002, he was President and CEO of Mazda Motor Company, leading the company through a period of significant transformation. More recently, he served as Executive Vice President, Ford of Europe and Premier Automotive Group (PAG), where he led all activities for Ford's premium vehicle business group, and for Ford-brand vehicles manufactured and sold in European countries. Prior to that, Fields was Chairman and Chief Executive Officer of PAG.
Fields was named a Global Leader of Tomorrow by the World Economic Forum in 2000 and CNBC's Asian Business Leader - Innovator of the Year for 2001. He holds an economics degree from Rutgers University and a Masters in Business Administration from Harvard Graduate School of Business.
The 2010 Institute & Expo coincides with the rebirth of the American car industry and marks the first time NAFA has ever held its annual conference in Detroit. Since many within NAFA's membership source the majority of their vehicles from the Detroit Three (GM, Chrysler, and Ford), the Association is very excited to have Fields speak at I&E.
"NAFA is extremely honored to have Mark Fields deliver the keynote address at our annual conference," said NAFA's Executive Director, Phillip E. Russo, CAE. "This is a critical time for the automotive industry. We are pleased that Ford Motor Company recognizes the value of the fleet customer in general, and of NAFA specifically, and is having Fields address our group."
The 2010 I&E includes several enhancements designed to guarantee that the conference remains the industry's leading event of the year. Over 60 hours of fleet training, education, and workshops will take advantage of revised scheduling to offer attendees a better use of their time; popular events such as the Public Safety Roadeo, Ride-and-Drive, and Green Zone will return along with a new and improved Expo Floor featuring more than 150 companies showcasing their products and services; and top fleet industry awards by NAFA, Automotive Fleet, Business Fleet, and Fleet Financials will be presented during the conference as well.
Media registration opens January 15, 2010. The keynote address by Fields will be open to all credentialed members of the press. Future I&E locations include Charlotte (2011), St. Louis (2012), and Atlantic City (2013). For more information, visit http://www.nafaIandE.org
About NAFA Fleet Management Association
NAFA (formerly known as the National Association of Fleet Administrators) is the world's premier non-profit association for professionals who manage fleets of sedans, public safety vehicles, trucks, and buses of all types and sizes, and a wide range of military and off-road equipment for organizations across the globe. NAFA is the association for the diverse vehicle fleet management profession regardless of organizational type, geographic location or fleet composition. NAFA's Full and Associate Members are responsible for the specification, acquisition, maintenance and repair, fueling, risk management, and remarketing of more than 3.5 million vehicles including in excess of 1.1 million trucks of which 350 thousand are medium- and heavy-duty trucks. For more information visit http://www.nafa.org