London, United Kingdom, December 23, 2009 --(PR.com
)-- Antony Finnegan is an experienced IT professional with roles ranging from development, design, analysis, management and planning within the software development lifecycle. His career has spanned blue chips like Norwich Union, finance and capital markets institutions, outsourced consultancy services, dot-coms and Local Search.
His background in the Search industry was gained from the 4 years he worked at Thomson Directories on the WebFinder.com (proprietary PPC platform) and ThomsonLocal.com (in-house IYP) platforms including senior involvement with the Google Reseller implementation. He became responsible for the development teams on both of these applications. Antony holds a BSc in Computer Science from the University of Liverpool and an MSc in Integrated Management System from the University of Birmingham
“I am delighted that Antony has become another significant asset in the engineering department at Akesios” said Tony Heath-Smith, Technical Architect of Akesios. “He is precisely the smart, capable person required to pilot our burgeoning data warehousing requirements. Antony’s strong working relationship with our software development team leader Paul Brown will add critical momentum to the expansion of the Akesios Platform.”
Akesios have developed a platform and reporting interface to make implementing online products for directory companies fast and straightforward. This flexible system caters for any products from websites and video to search and social media. Technical integration is handled within the system along with configurable exception handling, allowing new products to be introduced with minimum pressure on directory IT staff. Uniquely, the system provides aggregated reporting across the products both internally for product intelligence and directly to customers via email in a unified format tailored to the directory branding.
Akesios is also a local search consultancy assisting directory companies with their online strategy and implementation. Directory and media businesses are under threat from declining revenues and increasing competition from non-‘traditional’ areas. With a few exceptions, usage – and therefore revenue – continues to decline in printed products where the majority of their revenues reside, and from which they achieve such high EBITDA (earnings before interest, taxes, depreciation and amortization) contributions. Increasing competition from pure-play local search services and search Engines such as Google threatens their usage unless they continue to invest heavily and cease to rely on their printed portfolio.
Akesios is expert in advising directory companies on local search, whether enhancing their IYP offering, or entering new markets such as search. We have successfully launched search businesses for directory companies across Europe, making us the de facto consultancy in this niche area. Working with you, we can provide the strategy, methodology and systems to sell all major Search Engines’ proven tools through your existing sales force and via supplementary channels, for example the acquisition of SEM agencies.