Henley on Thames, United Kingdom, December 23, 2009 --(PR.com
)-- The Linderud Senter Shopping Mall situated in Oslo, has 60 stores and houses offices for a wide range of healthcare services. The newly refurbished shopping centre covers five floors and is 32,000 m2. The Linderud Senter wanted an advertising system that was cost-effective to run, without incurring the expense of completely re-doing the whole display every time they wanted to update an advert. They needed a reliable system that had low maintenance costs.
ONELAN was chosen by the Linderud Senter as its fully flexible system offers a Multi-Zone screen design giving the ability to run advertising, as well as Wayfinding with Touch Interactivity.
ONELAN's Digital Signage system provides the following advantages:
Multi-Zone - different Zones in each screen can be dedicated to different media and Playlists. This allows huge cost-savings when advertising needs to be updated, as only the Advertising Zone of the screen has to be changed without impacting the Wayfinding Zone.
Reliability, ensuring low maintenance costs – operating on a Linux base provides a strong reliability story due to the secure nature of coding provided with this software, reducing the number of site visits needed.
Auditing, value for money – ONELAN's auditing capability means it is possible to follow what media is being played, when and where, allowing The Linderud Senter to guarantee visibility to their advertisers.
Touch capability - interactivity on the wayfinding system brings another dimension to the screen and involves the customer, thereby attracting them to the advertising.
What is installed
The Linderud Senter has installed 3 NTB 5000s with a Touch Licence to enable the Wayfinding system to function, 1 NTB 5000 for commercials and 3 doublesided 46” LCD-Signboards with one side touch enabled.
How to do it
The installation was made with an interactive Wayfinder solution on the Touchscreen covering 2/3 of the screen, and showing commercials in a separate Zone on the lower part of the screen. The opposite side of the LCD Signboard has an LCD-screen that shows commercials in two different Zones equal in size to the ones on the Touchscreen. This makes it easy to publish the same material on both sides with ONELAN Playlists and Schedules.
End result – end user feedback
The Marketing Co-ordinator was very pleased with the ability to publish by date and time in order to ensure that the commercials are up-to-date during holidays.
“One of the stores in Linderud Senter registered a visitor increase of 50% from one week to the next when their commercial was shown on the Signboards” said Irene Karstad, Shopping Mall Manager, Linderud Senter.