Newcastle, United Kingdom, October 14, 2006 --(PR.com
)-- Solgar Goes Platinum.
Solgar Vitamin & Herb is proud to announce the launch of its platinum edition Nutri-Nano CoQ10™. The Platinum Edition is the first line of nutritional supplements to use nanotechnology to deliver unprecedented bioavailability. It is 3.1 times more bio available than powdered CoQ10, 2 times more bio available than oil-based CoQ10, possesses a faster absorption rate than traditional CoQ10 presentations and is more cost efficient.
Nutri-Nano™ CoQ10 is a breakthrough in nutritional product technology and represents the beginning of a new era in food supplements and is formulated with patent-protected Nutri-Nano technology.
Solgar Nutri Nano™ is a patent-protected nanotechnology that transforms fat-soluble nutrients into amphiphilic ones – substances that are soluble in both fat and water - by surrounding the fat-soluble nutrient with a nano-sized water-soluble shell called a micelle.
Ordinarily, fat soluble nutrients such as CoQ10 are absorbed via the same pathway as other dietary fats, requiring emulsification by bile salts followed by micellisation, where the fat is coated in a water soluble shell enabling it to be delivered to the absorption sites of the intestinal tract. Traditional CoQ10 supplements are presented as either oil-based suspensions in softgels, or powder-filled vegetable capsules, both of which tend to provide CoQ10 with a large particle size that has poor solubility – factors that adversely impact on bioavailability.
The innovative Nutri-Nano™ CoQ10 provides CoQ10 molecules in preformed micelles, bypassing the need for emulsification and micellisation in the gut and ensuring efficient delivery of CoQ10 to absorption sites in the small intestine.
Each Nutri-Nano™ Q10 micelle is only 30nm across, and each micelle contains approximately 400 CoQ10 molecules. The net result of this advanced technology provides a faster, more efficient delivery of this important nutrient to the cells.
Of the new launch, Keith Woolley Technical Director of Boots Herbal Stores, said "This exciting new product will take energy supplementation to new levels. We are proud to take part in the launch with the product available on our website solgar.co.uk now."
Nutri-Nano CoQ10™ is marketed online in the UK by Award winning retailer, Boots Herbal Stores from http://www.solgar.co.uk and will have an RRP of £39.79, available now.