New Retail and Digital Agency Grows Rapidly Despite Recession

Amid recession, three marketing & advertising vets launch new venture. Capitalizing on evolving consumer behavior and new tools for the digital revolution, Venu Interactive seeks to engage consumers.

El Segundo, CA, January 01, 2010 --(PR.com)-- Venu Interactive today announced the launch of it’s website and entry into the digital marketing landscape. Helmed by three veterans of the marketing and advertising worlds, Venu plans to roll out some sophisticated methods to engage consumers — from retail to online.

Former Senior Vice President of Design at Deutsch Los Angeles, Ross Patrick will handle the creative duties at Venu and will be responsible for delivering strategic design and marketing concepts for the new agency.

At Deutsch LA, Patrick oversaw the collateral and retail campaigns for GM’s Saturn brand as well as TGI Friday’s, DIRECTV, Old Navy and Fresh & Easy Neighborhood Markets.

"I'm delighted to be working with the best team with the best technology. I look forward to developing the next platform for brands to interact with consumers." said Patrick.

With over 20 years experience as a branding guru and creative leader, Patrick's new agency adds critical expertise to the ever evolving digital marketing sphere.

Leading the new company is former VP and head of sales for Anderson Printing, Steven Henry. With over two decades of marketing and sales experience, Henry understands the evolution of the communications business. Henry’s ability to find new and effective marketing vehicles lead him to forming a partnership with Graphic Venue President David Chavez and Creative Director, Ross Patrick.

“Unlike many agencies, we don’t play favorites: we’re completely media agnostic.” Says Henry, “As such, we are wholly invested in our client’s brand rather than a particular medium, which allows for pure and organic customization from the inside out. We create engaging, kinetic, on-brand content that lights a fire, entertains and informs.”

Henry is also an expert on sustainability and the emerging trends on creating eco-friendly brand campaigns. He has spoken about carbon footprint measurement as well as “green washing” around the globe and brings a wealth of knowledge to the Venu team regarding “smart marketing.”

About Venu Interactive
Venu Interactive, Inc. (venuinteractive.com) is a leading interactive marketing agency.

The agency builds community around brands, helping to establish 2-way communications between brands and consumers. Venu utilizes the latest in technology to create, deploy and measure the effectiveness of online communications. With over 20 years of big brand experience, Venu understands strategic development and world-class creative in order to engage their audience.

Venu Interactive is a division of Graphic Venue, ranked on Inc. Magazine’s annual list of the country’s 100 fastest growing advertising and marketing companies in 2008.

Media contact: Steven Henry 310-321-7373 stevenhenry@venuinteractive.com
1111 E El Segundo Blvd El Segundo, CA 90245

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Contact
Venu Interactive
Ross Patrick, Creative Director
818-324-0765
www.venuinteractive.com.com
Steven Henry, 310-321-7373 stevenhenry@venuinteractive.com
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