A New Year... A New Business? - Expert Advice Available Throughout January from the Amoskeag Business Incubator

Those who have decided this is the year to take the plunge into entrepreneurship and start their own business should read on and take advantage of expert advice for some of the most important challenges they'll face.

Manchester, NH, January 07, 2010 --(PR.com)-- Those who have decided that this is the year to take the plunge into entrepreneurship and start a business should be sure to check out the January “Ask-the-Expert” article, “A New Year…A New Business?,” by Michele Petersen, Vice President of the Amoskeag Business Incubator. Ms. Petersen provides some basic start up tips as well as numerous resources that are available to help launch a business.

Petersen suggests that would-be entrepreneurs begin by answering some basic questions, “Who are your anticipated customers? How will you reach them? Will you have a competitive advantage…?” She advises that those starting out prepare a budget one to three years out with projected sales and expenses, and ask themselves if they can live with the anticipated outcome. Petersen stresses that those who do start a business don’t have to go it alone and encourages the use of all available resources.

To take part in the forum, visit www.abi-nh.com or www.unionleader.com read the article, click on the on-line link, and ask your questions, which will be answered and posted to both Web sites. The article will be posted throughout the month of January.

Michele Petersen is Vice President at the Amoskeag Business Incubator in Manchester, where she provides business coaching to start-up and early stage companies, oversees the Affiliate Program and conducts marketing and public relations. She has directed agencies in developing social entrepreneurship endeavors, as well as marketing and public relations efforts. Michele holds an MBA from Plymouth State University, and a bachelor’s degree in business administration from Southern New Hampshire University. She sits on the Business Advisory Board for University of New Hampshire in Manchester and is a member of the Public Relations Society of America.

The “Ask-the-Expert” series is a collaborative effort between the Amoskeag Business Incubator and the Manchester Union Leader. The on-line forum features an array of specialists representing New Hampshire. Past topics have included: social media, international trade, tax management; government procurement; the venture capital process; patents, trademarks & copyrights; disaster preparedness for business technology and leveraging the internet for marketing success. All articles, along with the questions and responses, remain available for viewing.

About the Amoskeag Business Incubator (abi): The abi is a non-profit 501(c)(3) organization that provides affordable office space and technical assistance to early stage companies creating a supportive entrepreneurial environment that stimulates the growth of businesses, ensures economic vitality for the community and encourages job creation. For more information, please contact the abi at 629-9511, visit www.abi-nh.com or e-mail info@abi-nh.com.

Amoskeag Business Incubator
Jesse Cloutier