London, United Kingdom, January 13, 2010 --(PR.com
)-- Akesios recently announced its involvement in bringing the Skype business funded click-to-call product to market at European Directories that turns online search for businesses into calls for businesses.
This groundbreaking advertising program from a partnership between Skype and European Directories has been recognised by eConsultancy’s 2009 Innovation Awards, by winning the award for “Innovation in Lead Generation Online”. eConsultancy recognised in particular the product design and business model behind this program.
“European Directories were first to launch the Skype business funded click-to-call product globally” said Andrew Parker, Vice President of Online Business Development for European Directories. “With no direct case studies to work from, Akesios brought strong commercial and workable solutions to the table. This has allowed us to make the Skype business funded click to call product available to our 700,000 customers across 8 European territories in a very short time. ”
“Akesios are experts in bringing new online products to market for traditional publishers” said Ben Barney, Co-Founder and Director of Akesios. “Creating low risk but high penetration products for Directory companies, allows them to leverage their sales forces effectively and better manage the transition to online. We are delighted that this innovative lead generation program is being appreciated by the industry.”
Alongside its professional services, Akesios has developed is a piece of middleware which accelerates the speed to market of 3rd party products, such as Skype. The Akesios Platform significantly reduces the complexity, time and cost of the IT aspects of the integration. It holds all the business rules for each product sold in each market and performs all the vital validations required by Skype and the publisher for each order.
Akesios have developed a platform and reporting interface to make implementing online products for directory companies fast and straightforward. This flexible system caters for any products from websites and video to search and social media. Technical integration is handled within the system along with configurable exception handling, allowing new products to be introduced with minimum pressure on directory IT staff. Uniquely, the system provides aggregated reporting across the products both internally for product intelligence and directly to customers via email in a unified format tailored to the directory branding.
Akesios is also a local search consultancy assisting directory companies with their online strategy and implementation. Directory and media businesses are under threat from declining revenues and increasing competition from non-‘traditional’ areas. With a few exceptions, usage – and therefore revenue – continues to decline in printed products where the majority of their revenues reside, and from which they achieve such high margins. Increasing competition from pure-play local search services and search engines such as Google threatens their usage unless they continue to invest in products outside their printed portfolio.
Akesios is expert in advising directory companies on local search, whether enhancing their IYP offering, or entering new markets such as search. We have successfully launched search businesses for directory companies across Europe, making Akesios the de facto consultancy in this niche area. Akesios can provide the strategy, methodology and systems to sell all new media products through existing sales forces and via supplementary channels.