London, United Kingdom, January 14, 2010 --(PR.com
)-- Global brand experience agency, Imagination, has added another industry award to its trophy case after taking the gold at the 2009 IVCA LiveCom awards, in recognition of excellence in live events and experiential marketing. Imagination was named winner of the Sporting Events category for its high-impact production of BBC’s ‘Sports Personality of the Year Award’ Ceremony 2008.
“Some events have an excitement surrounding them – a magic that draws people in,” said Sally Crabb, Creative Director for Sport at Imagination. “We wanted to match the prestige of BBC’s ‘Sports Personality of the Year’ award with big thinking and big ideas. This particular show, presented from the Echo Arena in Liverpool, dramatically saluted the achievements of the UK Beijing Olympians. This award is recognition of our long-standing association with BBC Sport and a job well done for everyone on the team.”