Boulder, CO, January 14, 2010 --(PR.com
)-- Online fundraising software services provider, DoJiggy LLC, partners with Highmark Inc, an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. Based in Pittsburgh, Highmark Inc. is one of Pennsylvania’s leading health insurers, serving 4.8 million people through the company’s health care business. Highmark will implement DoJiggy Pledge™ online software tools for the annual Highmark Walk for a Healthy Community events in 2010.
Highmark Walk for a Healthy Community is an annual event, underwritten by Highmark, in which more than 140 nonprofit organizations across Pennsylvania benefit from its proceeds. The event takes place in Erie, Pittsburgh, Bethlehem and Harrisburg, offering a venue, promotions, logistics and all other fundraising needs at no cost to the organizations that participate. Since its inception in 2003, the walk has raised more than $2 million for nonprofit organizations.
The 2009 Highmark Walk for a Healthy Community proved to be a great success attracting 12,500 walkers and raising $675,000 to benefit 115 organizations. 2010 is the first year that Highmark will offer the opportunity for donors to make online donations and expect to raise more money than ever before.
“We’re excited about the opportunity to partner with DoJiggy and hope that the organizations are able to raise more money, especially during this tough economic time,” said Charles Gladney, Director of Community Program Implementation, Highmark. “With this new software, walkers can create a personal webpage with a photograph and goal statement so they can share their story with more people. The software also provides us with tools to manage registration and communications to walkers, making hosting the event a much more seamless process.”
For more information about the Highmark Walk for a Healthy Community event visit: http://www.walkforahealthycommunity.org. Visit DoJiggy for information on walkathon software
Founded in 2003 and based in Boulder, Colorado, DoJiggy is a leading provider of easy, affordable, online fundraising and event management solutions for nonprofits, schools, churches and community organizations. Using the DoJiggy suite, customers implement online fundraising and event management with tools designed for golf tournaments, online donations, charity events, auctions, walkathons and online pledge collections. Today the company helps more than 1,200 customers to plan and execute fundraising events and initiatives more effectively. www.DoJiggy.com
As one of the leading health insurers in Pennsylvania, Highmark Inc.’s mission is to provide access to affordable, quality health care enabling individuals to live longer, healthier lives. Based in Pittsburgh, Highmark serves 4.8 million people through the company’s health care benefits business. Highmark contributes millions of dollars to help keep quality health care programs affordable and to support community-based programs that work to improve people’s health. Highmark exerts an enormous economic impact throughout Pennsylvania. A recent study states that Highmark’s positive impact exceeded $2.5 billion. The company provides the resources to give its members a greater hand in their health. Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information, visit www.highmark.com.