Cairo, Egypt, January 15, 2010 --(PR.com
)-- In its continual pursuit of helping buyers locate the businesses they want in the easiest and most efficient way, Egypt Yellow Pages Ltd, the Local Search Company, has added a browse-by-category function to Yellow.com.eg.
The browse-by-category tab is easy to locate in the lower right-hand corner of the Yellow.com.eg search field, which appears on all Yellow.com.eg web pages. The functionality behind the new enhancement involved creating super categories, which by clicking on them, leads to multiple levels of subcategories as Yellow.com.eg users search for the business they want. The new function allows online users to continually narrow their search by selecting from more and more precise subcategories until they are presented with the list of businesses that fit their needs.
For example, if a Yellow.com.eg user was interested in decorating one’s home, they would click on the browse-by-category tab and be presented with a list of super categories, including one entitled “home.” Clicking on the “home” link would take them to further options, featuring a subcategory devoted to “furnishing and décor.” One further click offers subcategories, including “rugs and carpets,” “bedding,” “paints and coatings,” and “flooring,” along with 15 other related to decorating one’s home. Selecting any of these subcategories, then offers the Yellow.com.eg user the listings for businesses related to their selection.
“One advantage of using the browse-by-category function is that the Yellow.com.eg user can approach the shopping experience from a more general perspective and then Yellow.com.eg helps the user narrow their options until they find what they are looking for,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd.
Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and Yellow.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on Yellow.com.eg electronic properties.
Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
Contact: Lars Mourey