Harbour Light Awarded Advertising Campaign for CBOE’s 26th Annual Risk Management Conference

Harbour Light Strategic Marketing proudly launches a new website designed for the 26th Annual Chicago Board Options Exchange Risk Management Conference (RMC) as part of their advertising and marketing campaign.

Portsmouth, NH, January 15, 2010 --(PR.com)-- Harbour Light Strategic Marketing today announced that for the second year in a row, it has designed and launched the website for the Chicago Board Options Exchange’s 26th Annual Risk Management Conference (RMC).

Harbour Light was awarded the contract for both the website design and ad creative for this prominent financial industry event. The RMC is an educational conference for institutional traders, hedge funds, money managers, insurance companies and other financial professionals to learn the latest on emerging risk management strategies.

“CBOE is pleased to have Harbour Light provide the creative material to promote this high-level conference,” said Lynne Howard-Reed, CBOE Director of Business Development. “They have consistently produced quality work while meeting our demanding production schedule. In addition, the firm offers unique software that enables us to make real-time changes to the content on the website, streamlining the entire process for us.”

“We are extremely gratified to be awarded the promotional contract for the CBOE Risk Management Conference two years running,” said Ned Savoie, Creative Director of Harbour Light. “Our creative initiatives in designing last year’s promotional campaign proved to be a measurable success, with a sizable increase in conference attendance recorded, despite the onset of the stumbling economy.”

The cohesive marketing campaign created by Harbour Light is inclusive of print ads for trade publications, the conference program, agenda design and layout, attendee invitations, and “Save the Date” cards. Harbour Light designed the new website with the integration of content management software (CMS), developed by Savvy Software, Inc (parent company of Harbour Light) allowing for easy website updates by the client.

The 26th Annual CBOE Risk Management Conference takes place March 7 – 9, 2o1o at The Ritz-Carlton Golf Resort in Naples, Florida. For more details, visit the official conference website www.cboermc.com.

About Harbour Light Strategic Marketing

Harbour Light - established in 1995, is an award-winning strategic marketing agency located in Portsmouth, NH that specializes in creating engaging marketing tools, successful brands, productive websites, unique advertising campaigns, and other implements of success for companies around the block and around the country.

Harbour Light Strategic Marketing
Ned Savoie