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Personal Branding Guru Roz Usheroff Highlights WXN Breakfast Panel

Toronto, Canada, January 15, 2010 --( Personal branding is a powerful tool for career success. Yet, the formula for how it works is a well-kept secret in business. When you consider all the variables for creating and managing a personal brand, including social media, networking and reputation management, the process can seem like too much work, overwhelming or just plain confusing.

How can you unlock the keys of personal branding to bolster your career growth and success? How can you create a personal brand that is unique yours? How do you uncover and use your strengths, abilities and talents to give you a competitive advantage?

On January 19, the Women’s Executive Network will feature personal branding guru Roz Usheroff, founder of The Usheroff Institute, and Patrick Gladney, Social Media Director at Northstar Research Partners, at its first breakfast panel discussion of 2010 at the Rosewater Supper Club, 19 Toronto Street, Toronto, beginning at 7:30 a.m.

In her presentation, Ms Usheroff will offer excerpts from her new book, Taking the Leap: Managing Your Career in Turbulent Times…and Beyond, published late in 2009.

“Many of us have been conditioned since childhood to think that self-promotion is bad and should be avoided at all costs,” Ms. Usheroff says. “But tooting your own horn is no longer an option. Building a reputation for making things happen and being able to talk about it are critical to your personal brand.”

“Your boss is the best person to develop this skill with. Your boss is your first line and represents you in discussions with other senior managers. If you can’t convince your boss of the value you bring to the work you do, then you won’t be able to convince anyone else either.”

The breakfast also features as panel moderator the international fashion success story Linda Lundström, founder and creative director of Lundström.

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Contact Information
The Usheroff Institute
Roz Usheroff
1 (800) 844-2206

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