“Innovation - Myths and Mythstakes” Dallas/Fort Worth American Marketing Association and Launchforce

DFW AMA presents Timothy Coffey, author of "Innovation - Myths and Mythstakes" at the upcoming Executive Luncheon at Brookhaven Country Club on Wednesday, January 20th. Join them to hear his insights into inspiring and nurturing innovation within your company.

Dallas, TX, January 17, 2010 --(PR.com)-- Consumers are embracing change by adopting new products and services earlier and faster than ever. The need for your company to innovate is constant, and if you don’t, your competitors will. Learn the first steps to being innovative and standing out in today’s marketplace.

Tim Coffey, Chairman and CEO of Launchforce, will be speaking about how to reduce risk while creating innovative ideas/products/services. He will explain how to better understand your customer and competition, and how to unravel the mysteries behind how to be innovative today. His new book Innovation – Myths and Mythstakes further reveals the myths surrounding innovation, how to avoid them, and how to keep your efforts, business, and career on track.

Please join The American Marketing Association Dallas/Fort Worth Chapter at the Dallas Executive Luncheon with speaker Timothy Coffey. Register to attend at: www.bit.ly/7fADCn

Key Takeaways
· Understand The Myths About Innovation
· Critical Success Factors For New Services And Products
· How To Increase Your Creativity
· Acquire Valuable Insights Into Your Customer

Brookhaven Country Club
3333 Golfing Green Drive
Dallas TX 75234 US
Wednesday, January 20
11:30 am - 1:00 pm
Registration: www.bit.ly/7fADCn
Pre-Registration: DFW AMA Members $28 Non Members $38
At the Door: DFW AMA Members $38 Non Members $48

About the Speaker:
His father is an engineer, his mother a choir director and teacher, and himself, a musician turned researcher turned marketer turned entrepreneur and ever the Gemini in both spirit and mind. Tim is the quintessential left and right dual-dominant brain-type.

This nature-and-nurture-forged makeup may explain why he is sometimes referred to as “The Consumer Whisperer” who conjures visions of new products and innovations that have captured the hearts and minds of consumers all over the world. During the first decade of his career, he learned the fundamentals of consumer insights and marketing at Proctor & Gamble. Then, in a siren call from an American icon in need of re-imagining, he turned his skills to the re-making of Tupperware. Finally, his true calling was realized when he founded WonderGroup®, a digital marketing firm and, LaunchForce®, an insights and innovation consultancy.

Leading those companies has allowed Tim to bring his innovative vision to scores of companies including global leaders Kellogg, Johnson & Johnson, Kraft, ConAgra, Heinz, Tyson, Nestlé, and Purina. Most notable inventions are the patent-pending Consumer Vérité™ and Interactive Portal and Hypno-Imaging™, both of which came to him in a dream. In addition to Innovation—Myths and Mythstakes, Tim co-authored two books: The Great Tween Buying Machine and Marketing to the New Super Consumer—Mom & Kid.

Undoubtedly, Tim’s greatest co-creations, together with wife Jill, are his four daughters: Sara, Kathleen, Shannon, and Elizabeth.

About the D/FW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, GfK, Chevrolet, The Container Store, Fossil, Texas Instruments, American Airlines, Xerox, JC Penney, and La Quinta Hotels and Inns. For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

DFW American Marketing Association
Jeannie Odza
214 564 3309