Brooklyn, NY, January 17, 2010 --(PR.com
)-- The new gourmet chocolate company, Rescue Chocolate, announced today that its beneficiary organizations this month will be The International Fund for Animal Welfare and the World Society for the Protection of Animals, two non-profits that have formally agreed to head up a coalition of groups to address the needs of animals in Haiti following the earthquake that devastated the country.
The raison d'etre for the chocolate company, aside from providing consumers with good dark chocolate, is to funnel 100% of net profits to organizations working to overcome the pet overpopulation epidemic in America. But due to the vast scale of the tragedy in Haiti and the often-overlooked needs of animals in disaster situations, Rescue Chocolate is shifting its philanthropy to the international sphere temporarily.
Peanut Butter Pit Bull and Choose Me! Chipotle are the first volleys lobbed by the company, based in Park Slope, Brooklyn. As the names suggest, this is a company on a mission.
In addition to the usual data found on chocolate wrappers, such as the special ingredients and flavor, Rescue Chocolate bars also deliver to consumers a pithy pitch to do good on behalf of the animals. For example, Peanut Butter Pit Bull advocates against breed-specific legislation; its wrapper sports the company’s mascot, a pit bull who looks decidedly un-ferocious and downright cuddly. Choose Me! Chipotle lobbies for pet adoptions from shelters rather than pet shops or breeders.
Additional flavors are planned for roll-out later this year. Fosterrific Peppermint will drum up support for foster parents for homeless dogs and cats. And The Fix will urge pet-owners to... do just that to prevent unwanted litters.
According to Rescue Chocolate founder, Sarah Gross, “People want their shopping dollars to do double duty these days. It’s not enough to just go out and buy a really great tasting chocolate bar. They like it when their money is paid forward and given to a socially responsible cause. We all want to do anything possible to help Haiti right now.”
Rescue Chocolate is currently available for purchase at www.RescueChocolate.com