U.S. Education Poised for Rapid and Efficient Admissions Growth with Real-time Marketing Insight and Analysis from Sparkroom
With Sparkroom’s Lead Performance Management product suite in place, U.S. Education can manage, measure, and optimize their inquiry generation and admissions activities in real-time, resulting in faster, data-driven decision making and improved operational efficiency.
Now the de facto day-to-day platform for managing all marketing activities, U.S. Education’s key leaders have been able to shift their focus from fixing tactical issues to making strategic business decisions, while eliminating costly downtime and providing tighter control over all of their marketing channels.
U.S. Education operates in a competitive market where inquiry response time is critical. After experiencing costly system outages from their former system, the decision was made to look for a lead management platform that could offer more robust, reliable performance, as well as real-time data insight and improved analysis.
“It wasn’t acceptable for us to be waiting until Tuesday morning to see data from Friday,” said Andy Vaughn, Vice President of Admissions and Marketing at U.S. Education. “It became clear that we were relying on technology that simply couldn’t scale with our growth, and didn’t provide the kind of real-time answers we needed.”
U.S. Education selected Sparkroom’s Lead Deliver for its reliable data capture and routing and Lead IQ for its real-time reporting, and in-depth, customizable analysis tools. The end result has empowered its key business leaders and enabled them to turn data into actionable business intelligence.
“It was clear to us that the Sparkroom platform was not only robust and scalable, it also offered greater analytics than any other product in the marketplace,” said Vaughn. “The dashboards and web-based pivot analysis allows us to answer any question, providing us with an enormous amount of control.”
Lead Deliver captures inquiries from all of their online sources, performs screening to flag invalid or duplicate inquiries, and delivers them in real-time to US. Education’s internal systems. Lead IQ also provides real-time dashboards and ad hoc ‘slice-and-dice’ capabilities that enable the school to measure performance across a broad number of dimensions including source, campaign, admissions team, geography, program, campus, and student demographics.
“Since we deployed it, LeadIQ has become our priority day-to-day platform for managing the performance of our marketing activities,” said Vaughn.
With the help of Sparkroom’s team of online direct marketing experts and the Lead Performance Management product suite, U.S. Education increased their lead volume without adding additional resources, dramatically improved their inquiry scrubbing and refund rates, and gained much deeper insight into their marketing activities. Sparkroom's full lifecycle reporting capability has also freed up key management staff to focus on strategic issues, while providing them with deeper insight into key marketing activities, from the cost of an inquiry all the way to the revenue generated by each source, program and campus.
“With Sparkroom in place, I am confident that we’ll continue to optimize our marketing spend, make better business decisions, and scale more quickly, putting us at a significant competitive advantage.”
Sparkroom delivers innovative solutions to direct marketers, including its comprehensive Lead Performance Management software and services. Sparkroom Lead Deliver, Lead IQ, and Lead Market Analytics deliver a hosted business intelligence platform to give direct response marketers the tools and expertise needed to measure, manage, and optimize their lead acquisition spending across every direct response channel. Sparkroom’s software, which it hosts and delivers to its customers on demand, enables customers to capture, store, and analyze information generated by their lead buying activities and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. Founded in 2007, Sparkroom is privately held. For more information, visit www.sparkroom.com.