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Scallyroo is a social website for young people to connect with their friends and achieve their goals. The integration of status updates adds a whole new measure of socialization

New York, NY, January 22, 2010 --( Today, one of the leading social networking platforms for Tweens and Teens - - unveiled their own take on status updates.

So what are "status updates"? Well, they're a form of micro-blogging that allows users to send brief text updates to be viewed by anyone or by a restricted group, which can be chosen by the user (like friend networks).

Every time someone changes their status on instant messenger or sends a tweet (through Twitter); they’re taking advantage of the simplicity and power of status updates. Think real-time broadcasting to a captive audience and you're starting to see the powerful potential of this tool.

Since micro-blogging first hit the scene a few years ago, privacy has become a major issue due to the concerns over broadcasting social or work information to everyone who follows the feed, and alas, hasn't been a seamless fit with the Millennial Generation... until now.

Given scallyroo's delicate target demographic, they've added certain privacy tools that make status updates kid-friendly and parent-approved. While working it into their main tools, such as social shopping and goal-setting, scallyroo is pioneering this idea of updating one's status beyond just "what are you up to right now?"

In fact, the status update tool is fully integrated within their feature-rich platform. Scallyroo members are now able to cheer on their friends goals and micro-blog about items their friends are adding to their wish lists. It's a perfect fit for scallyroo and opens up a whole new dynamic to the scallyroo brand. is the only site to combine social networking, e-commerce, and personal planning tools in one easy to navigate package exclusively for Teens and Tweens. The Scallyroo platform enables kids to better connect with their family and friends, build wish lists, manage their busy lives via a social calendar and most importantly allows them to set goals, and collect rewards upon completing those goals. By bridging these mediums, Scallyroo is striving to revolutionize the way parents and their children communicate in the 21st Century.

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Ryan Garelick

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