CarePoint Builds New Website Thanks to The Chicago Community Trust

Nonprofit social service agency taps BluePrint Design Studio and ShortFuse Mktg + Mgmt to spearhead WordPress project.

Evanston, IL, January 24, 2010 --( With the help of a $5,000 grant from The Chicago Community Trust, CarePoint today launched a new website ( to build awareness of the nonprofit agency’s social service programs.

CarePoint serves disadvantaged populations in the Chicago area affected by HIV/AIDS, viral hepatitis and STDS, substance abuse, incarceration, homelessness and youth at risk.

“We’re very grateful to The Chicago Community Trust,” said Stephen M. Radler, CADC, CarePoint’s executive director. “The new website extends our outreach to people in need, and it will help strengthen our relationships with supporters, allied professionals and the communities we serve.”

To build the site, CarePoint contracted Chicago-based Blueprint Design Studio ( Eric Barker, president, reduced his usual fees in support of CarePoint’s mission. Andrew Wetherell, project manager, and Michael McAllister, marketing consultant, led his team.

Built on a WordPress publishing platform, the site economically yet effectively achieves marketing objectives. The agency can update and expand the site in house with minimal staff training. The site interacts with social media such as FaceBook and Twitter, energizing communication efforts. Also, visitors can post comments and make donations on line.

“We’re proud to be a part of this project,” Barker said. “CarePoint provides life-saving services to neglected communities, and we believe this new website can play an important role.”

The Trust’s corporate affiliate, The Chicago Community Foundation, made the management and organizational development grant of $5,000 to CarePoint to support website development and staff training.

ShortFuse Mktg + Mgmt president George Curran, CarePoint’s marketing consultant, directed the project and serves as the website’s editor.

About The Chicago Community Trust
For 94 years, The Chicago Community Trust, our region’s community foundation, has connected the generosity of donors with the needs of the community by making grants to organizations working to improve metropolitan Chicago. In 2008 the Trust made over $100 million in grants. From strengthening community schools to assisting local art programs, from building health centers to helping lives affected by violence, the Trust works to enhance our region. Learn more at

About CarePoint
For over a decade, CarePoint has delivered social services to marginalized and underprivileged populations in the Chicago area disproportionately burdened by HIV/AIDS, viral hepatitis and STDs, substance abuse, incarceration, homelessness and youth at risk. Among its programs, CarePoint offers free HIV tests at its Evanston, IL, office weekdays 10 a.m. to 4 p.m. Call (847) 425-3606 or visit for more information.

George Curran
847 425 3606