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Lifft™ Baby Slings Become New Addition to Little Possums’ Family

Lifft™ Baby Slings are proud to announce they have recently joined Little Possums, the UK’s baby sling retail specialist.

Nottingham, United Kingdom, January 24, 2010 --( Lifft™ Baby Slings continue to expand their online retail portfolio and are now available to buy at one of the UK’s leading baby sling distributors, Little Possums.

Lifft™ Sling is unique within the pouch sling market, as it is the only known sling that has been scientifically proven to improve posture by encouraging baby’s weight to be spread evenly across the wearer’s body. Lifft™ baby slings are double lined with a soft, stretch cotton panel, which is also curved to create a roomy pouch for your little one. This also makes the sling comfier for wearer by ensuring extra back support.

Phillippa de la Haye, owner of Little Possums explains why she chose the Lifft™ Sling: 'I love the great quality of the fabric, it's really strong and sturdy so gives fantastic support for a pouch sling, which is really important for the baby, and wearer’s, posture. I also like the fact they are UK designed by another Work At Home Mum.'

Louise Day, founder of Lifft™ baby slings explained; 'We are so pleased to be working with Little Possums. Philippa’s baby-wearing knowledge and baby sling expertise means such a lot to parents interested in carrying their little ones. Being taken on by a leading baby sling distributor such as Little Possums, reinforces that we got it just right with our Lifft™ baby sling design.'

With at least five alternative ways to wear the Lifft™ sling, this buckle/clasp free sling is great for newborn babies through toddlerhood to three year olds weighing up to 35lbs. With three different colour combinations to choose from, and sizes from 6 through to 22 (not forgetting S, M, L & XL sizes for new dads too), the Lifft™ baby sling is fast becoming the must-have accessory for every new parent.

The Lifft™ Sling is available to buy from Little Possums at the special introductory price of £46 (RRP usually £49.99) until the end of February.

About Lifft™ Slings:
The Lifft™ Sling has been exclusively designed to offer you and your baby supreme levels of comfort and style, and that is so very easy to use. The range has been beautifully designed to ensure that the carrying positions of your baby are natural – the sling mimics how you would carry your baby in your arms. With a fuss free hands-free design the sling allows for discreet breastfeeding. Whilst in the Lifft™ Sling your baby can always see your face, hear your voice and your heartbeat and feel swaddled and secure. They are available to buy from stockists nationwide in the UK or from the Lifft™ website.

For more information please email Cream Communications at or call 0845 3889584

Contact Information
Lifft Slings
Carrie Eames
0845 3889584

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