Integrated Agency Fold7 Acquire Stake in Character Animation Company Mr & Mrs Smith

Integrated agency Fold7 acquire character animation production company Mr & Mrs Smith.

London, United Kingdom, January 24, 2010 --( Award winning integrated communications agency Fold7 have built on their 2009 success by taking a 50% stake in production company Mr & Mrs Smith.

Mr & Mrs Smith, who specialize in 2D/3D and stopframe character animation, produce TV commercials and online promotional films for UK and International advertising agencies including MCBD, VCCP, GREY Amsterdam, Publicis and Albion. Their recent work includes projects for O2, DirectGov, Skype, Betfair and Fortis Bank.

Mr & Mrs Smith will sit within the Fold7 Moving Pictures division, which specialises in motion design and visual story telling, but had not previously ventured into the world of character animation.

Joint founder of Fold7, Ryan Newey, commented; “Mr & Mrs Smith are a great team with fantastic skills. The style and scope of their character animation work is a superb fit with our other broadcast services. I’m sure that working together and supporting them with the broader Fold7 skill set will really enhance both their proposition and ours.”

For the Mr & Mrs Smith team, working with Fold7 increases the scope of the campaigns they can take on using a collaborative approach. Abby Johnson, Managing Director of Mr & Mr Smith commented; “We are delighted to be associated with Fold7. This partnership combines each of our specialist skills to enhance our animation and motion graphics offering”.

Fold7 and Mr & Mrs Smith recently completed their first joint project for a large children’s charity; a series of viral videos featuring live action and character animation, which perfectly showcases their mutual talents.

Susie Clayton
0207 251 0101