Whey Protein is Purely Academic at ON’s PlatinumHydrowhey.com

PlatinumHydrowhey.com presents a step-by-step description of the advanced technology that went into producing ON’s purest and fastest whey protein yet.

Aurora, IL, January 27, 2010 --(PR.com)-- Optimum Nutrition (ON) has just launched a new web site to educate competitive athletes and other performance-focused consumers about the science that went into producing Platinum Hydrowhey®, an ultra pure and extraordinarily fast-acting whey protein powder launched in September 2009.

“Because Optimum Nutrition is committed to helping consumers understand the bigger picture of what we do, we developed a web site where active individuals can gain a better understanding of the advanced technology that went into producing Platinum Hydrowhey®,” said Jay Jacobsen, Marketing Manager with ON at the company’s Aurora headquarters. “It is, by far, the easiest to mix, best tasting and most consistently high-performing hydrolyzed whey peptide product on the market today.”

Those visiting PlatinumHydrowhey.com will learn how ON hydrolyzed pure whey isolates to break the protein into smaller pieces for faster absorption. The result was then enhanced with micronized Branched Chain Amino Acids (BCAAs) and digestive enzymes. One serving of Platinum Hydrowhey® provides 30 grams of pure whey peptides and 8.8 grams of muscle-building BCAAs. All three flavors of Platinum Hydrowhey – Velocity Vanilla, Turbo Chocolate and Supercharged Strawberry – include exceptionally clean nutritional data. Each serving is lactose, sugar and cholesterol free, and contains just 1 gram of fat and 2 grams of carbohydrates.

Since the company was founded in 1986, Optimum Nutrition has built on a reputation for quality and innovation. All protein powders are produced in company owned and operated facilities that are NSF GMP Registered and AIB GMP Certified. In additional, all raw ingredients are thoroughly tested by in-house QC inspectors as well as outside auditors.


For more information on Optimum Nutrition
or www.PlatinumHydrowhey.com
visit www.optimumnutrition.com.
or contact Tim Weigard at 630-236-6707.
700 N. Commerce Street, Aurora, IL 60504
Optimum Nutrition
Tim Weigard