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Magenta Technology Helps Target Customers More Effectively with Innovative Pattern Seeker Software


Magenta Technology has launched Pattern Seeker, a powerful software tool for business data analysis which is simple to use and has the ability to identify unforeseen patterns, trends and relationships, enabling companies to gain competitive edge.

London, United Kingdom, October 24, 2006 --(PR.com)-- Magenta Technology, the leading provider of multi-agent and semantic web technologies, has launched Pattern Seeker, a powerful software tool for business data analysis. Pattern Seeker is simple to use and has the ability to identify unforeseen patterns, trends and relationships, thereby providing new understanding for companies that wish to gain competitive edge.

Businesses need to know exactly who their customers are, what actions they are taking and what motivates them. Pattern Seeker can identify individual and group behaviour and enable customers to be profiled, while also spotting trends over time. Marketing campaigns can be focused according to this understanding, bringing enhanced business performance and customer loyalty. Pattern Seeker provides Marketing Executives with an easy-to-use software tool which gives innovative and alternative new insights to enhance those provided by traditional technology.

Pattern Seeker (http://www.magenta-technology.com/products/patternseeker/ ) helps data intensive businesses to discover value and knowledge previously hidden within databases. It may also be applied to identifying patterns and trends in real-time data streams such as online purchases. Working in real-time on such live transactions, Pattern Seeker opens up the possibility of individually targeted real-time promotions.

Unlike traditional software available on the market, Magenta's solution automatically analyses data on the basis of similarities found in it - with no need to predetermine the structure of results. For example, marketeers have no need to pre-determine market segments before commencing data analysis, do not need to be specialists in statistics and are not required to perform arduous preliminary data preparation.

Magenta's Pattern Seeker has the capability to find non-trivial patterns in data. It can identify subtle and unexpected irregularities in company's business data records - those that are difficult or even impossible to track by other means or tools. It finds patterns and exceptions to those patterns. Such exceptions may be used to spot market opportunities, or changes in a person's spending patterns. Interestingly identifying such changes in behaviour may be used as a selling opportunity and also to reduce the possibility of fraud.

Magenta Technology is bringing to the market an innovative means of creating new value from existing business data - boosting sales, generating more prospects and revealing more opportunities for cross-selling and up-sales. This all helps to acquire new customers and retain existing ones.

"As a company, we are dedicated to helping our customers differentiate themselves from their competition through the application of advanced technology," said Nadia Yakounina, Magenta Technology's Director of Marketing. "Pattern Seeker is an excellent demonstration of how we are realising this goal by enabling our customers to find exciting new opportunities for their businesses."

The free trial version of Magenta's Pattern Seeker can be downloaded from http://www.magenta-technology.com/products/patternseeker/.

About Magenta Technology
Launched in 1999, Magenta Technology is recognised as a world-leader in the development and commercial application of multi-agent and semantic web technologies. Multi-agent systems are comprised of many small programs, called software agents that interact with each other to find solutions to complex problems. These applications enable businesses to gain competitive edge by enhancing traditional technology and enabling companies to react quickly and intelligently to real-world events as they happen. Multi-agent systems provide new insights, identify unknown patterns in information and improve decision making. Ground breaking systems have been developed in the areas of supply chain logistics, scheduling, resource allocation, and business intelligence. Magenta's customers use multi-agent systems to deliver results where their traditional systems based on fixed models of the world, rigid sets of rule and complex mathematical algorithms are unable to derive a solution within a reasonable timescale.

Magenta's clients are innovative companies that wish to gain competitive edge within their markets and are willing to invest in technology to secure a successful future. Typically these companies turned to Magenta to deliver success after traditional package-based solutions have been found wanting.

Magenta employs over 120 people globally, with software development taking place in Russia. This has proven to be an excellent location for securing the services of highly experienced, skilled and creative staff who challenge and enhance Magenta's customers' thinking.

Magenta Corporation Ltd is one of the portfolio companies of Eurovestech Plc (www.eurovestech.co.uk).

For more information about Magenta Technology please go to www.magenta-technology.com

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Contact Information
Magenta Technology
Nadia Yakounina
+44 (0) 207 149 3753
Contact
www.magenta-technology.com

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