919 Marketing Company
919 Marketing Company

919 Marketing Signs Substantial Local Account

Top 10 Triangle PR firm provides strategic planning and ongoing marketing services to more than 20 Triangle Area Jersey Mike’s Subs franchises.

Holly Springs, NC, October 24, 2006 --(PR.com)-- 919 Marketing, a Top 10 Triangle marketing consultancy and public relations firm, today announced that it has been retained by a co-operative of more than 20 Triangle Area Jersey Mike’s Subs franchises to provide strategic planning and ongoing marketing and public relations services.

Over the past several weeks, 919 Marketing has worked closely with the Triangle’s 19 Jersey Mike’s Subs franchisees while developing a strategic marketing vision for the co-operative based on the company’s proprietary LINK™ planning process. By combining in depth, in person interviews with store owners and more than 100 customers with exhaustive market research, 919 Marketing has developed individual marketing plans for each store based on their unique challenges and opportunities. 919 Marketing will provide ongoing strategic counseling and services to the co-operative to execute upon those plans, including the development of high impact local leverage, e-marketing, business development, community outreach and public relations programs.

“Each Triangle Jersey Mike’s Subs franchise is uniquely positioned to be something that the competition can never be: a local, community deli,” commented Lorraine Cancro, president of the Triangle Jersey Mike’s Subs co-operative and owner of two Jersey Mike’s Subs franchises. “In our model, relationships and value are the key drivers of business, more so than price. We needed a marketing partner who understood that and wasn’t afraid to jump into the trenches and really take the time and energy to understand us at the individual store level.” According to Tom Gellenbeck, treasurer of the Triangle Jersey Mike’s Subs co-operative and owner of one Jersey Mike’s Subs franchise, “919 Marketing was the clear choice for us and we couldn’t be happier with the performance we’ve seen so far.”

“This is a time of tremendous growth for 919 Marketing,” said David Chapman, 919 Marketing CEO. “In just the past few months we have announced multiple new clients both nationally and locally, the opening of a new office in Washington, DC, several promotions and new hires and most notably our 10 year anniversary. We are pleased to build on that momentum by adding a nationally known brand with deep roots in the Triangle to our list of clients, and look forward to delivering breakthrough results for all stores in our Jersey Mike’s Subs co-operative.”


About 919 Marketing
Celebrating 10 incredible years in 2006, 919 Marketing is a hybrid business consulting/marketing communications firm, located just minutes from North Carolina’s Research Triangle Park. The 919 team of seasoned, senior-level consultants develops winning business strategies and provides the marketing horsepower required to produce clear, measurable and recognizable results for an eclectic roster of national clients. For more information on 919 Marketing, please call 919.557.7890 or visit www.919marketing.com.

About the Jersey Mike’s Subs Triangle Co-operative
Jersey Mike’s has a heritage in the Triangle that goes back well over a decade. Currently the co-op consists of more than 20 franchised and corporate locations in Apex, Cary, Chapel Hill, Clayton, Durham, Fuquay-Varina, Garner, Morrisville and Raleigh. Jersey Mike’s Subs provides only the highest quality, freshest ingredients to its customers in a traditional community sub shop atmosphere. Unlike traditional fast food and other QSRs, Jersey Mike’s slices its meats and cheeses to order in front of the customer and invests in the highest quality products including Certified Angus Beef and bread baked fresh each day in store. This commitment to quality and service is the cornerstone for Jersey Mike’s intensely loyal and passionate customer base who tend to frequent Jersey Mike’s multiple times per week/month.
919 Marketing Company
Jonathan Jordan