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Engaging Your Brand to Reach Multi-Cultural Audiences DFW AMA Multi-Cultural Group Presents Marketing Pro Jimmy Smith, TBWAChiatDay


Jimmy Smith, Group Creative Director for Gatorade at TBWAChiatDay will provide a stimulating, multi-media presentation illustrating his culture-based marketing strategy on Tuesday, February 9th at the SMU - Cox Collins Executive Education Center, Dallas campus. Following the presentation, there will be an “All-Star Fireside Chat” hosted by Erin Patton, original architect for the JORDAN Brand, author of "Under the Influence," and SMU Adjunct Professor.

Dallas, TX, January 29, 2010 --(PR.com)-- Jimmy Smith, Group Creative Director for Gatorade at TBWAChiatDay will provide a stimulating, multi-media presentation illustrating his culture-based marketing strategy on Tuesday, February 9th at the SMU - Cox Collins Executive Education Center, Dallas campus. Known as a “creative extraordinaire” masterminding award-winning campaigns for Nike, EA Sports, Motorola, Snickers and Gatorade, Smith will share his keen understanding of how to identify and connect with different cultural segments through a “Pop Culture” approach.

Following the presentation, there will be an “All-Star Fireside Chat” hosted by Erin Patton, original architect for the JORDAN Brand, author of "Under the Influence," and SMU Adjunct Professor. Attendees will have the opportunity to discuss current issues and trends in multi-cultural marketing with senior marketing professionals from television, film, radio, advertising, sports and consumer products industries. Jimmy Smith will participate in this interactive discussion along with Monica Neal, VP, Emerging Markets & Partnerships, TNT, TBS, TCM; Clarence Carter, Producer, The Michael Irvin Show, ESPN-Radio/Dallas/103.3; Rodney Woods of Diversity in Promotions, Inc. and Rod Chappell of Grassroots Promotions, Inc.

“SMU Cox Executive Education is pleased to partner with the D/FW American Marketing Association to develop marketing professionals and grow their organization,” remarked Frank R. Lloyd, Ph. D., Associate Dean, Executive Education, SMU Cox School of Business. "Cox Executive Education provides in-depth, hands-on professional development in a high-performance learning environment, and we have a strong track record partnering with organizations to bring them targeted management development resources."

SMU will offer a drawing for two prizes at the event. First prize will be a place in a two-day seminar this spring ($1995 value)—either Master Negotiation or Exceptional Business Strategy. Second prize will be a place in a one-day seminar in the Women in Motion series ($895 value).

Key takeaways will include:

· Best practices and strategies for engaging multi-cultural audiences
· Leveraging social media to connect with the growing “non-general” market
· The importance of cultural relevancy prior to developing “the plan”
· Using research to understand what is valued by audience segments

Please join them for this insightful DFW AMA program on Tuesday, February 9, 2010:

6:00 pm Networking
6:45 pm Presentation by Jimmy Smith
7:30 pm Q & A session
7:45 pm “All-Star Fireside Chat” hosted by Erin Patton

To pre-register, go to: http://bit.ly/7o5Dm6
Pre-registration: $20/members and $30/guests
At the Door: $30/members and $40/guests

SMU –Cox School of Business, James M. Collins Executive Education Center
3150 Binkley Avenue
Dallas, TX 75205
Maps and Directions:
http://smu.edu/maps/

Parking is available in the garage across the street from the James M. Collins Executive Education Center

Who Should Attend:
Marketing, advertising & brand management; agency & creative; sports, consumer goods and business professionals.

Sponsors: SMU Cox School of Business and The Mastermind Group (TMG)/“Under the Influence"

Program partners: The Marcus Graham Project and All-Star Dallas

About the D/FW AMA:
The D/FW American Marketing Association (AMA) is the number one source for marketers in the Dallas/Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Fluor, Fossil, GfK, Zachary & Associates, Texas Instruments, American Airlines, JC Penney, and La Quinta Hotels. For more information, go to: www.dfwama.com.

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to: www.marketingpower.com.

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Contact Information
DFW American Marketing Association
Nancy Bourne
469-737-4301
Contact
www.dfwama.com

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