Cable TV Added to Local Media Buying Platform

Marketing technology company Avenue Right offers a simple, affordable way to streamline media buying and information management for local advertising campaigns that use both online and offline media.

Fargo, ND, January 30, 2010 --( Avenue Right’s media buying platform enables users to plan, buy, analyze, and manage multi-channel advertising campaigns. Media buyers can quickly find the advertising opportunities in their market that match the target audience of their campaign, with the tools needed to gather information and proposals, then negotiate, place, and keep track of media campaigns for each client.

The web-based solution leverages a robust media outlet database, real-time market information, and automation tools to help media buyers reach a target audience through local advertising opportunities—radio, TV, newspaper, magazine, and online.

Cable television was added to Avenue Right’s media buying platform in January, allowing users to include cable ads in their multi-channel consideration sets and campaign schedules.

Other new features released this month include keyword tagging for more advanced search results, rate card management, and the ability to input pre-negotiated schedules. The homepage notifications feed was also enhanced to provide updates like those we’ve become accustomed to on social networks.

The process of planning and buying media used to be cumbersome and manual, with multiple systems, spreadsheets, and paper files to manage, along with the phone calls, follow-ups, emails, deadlines, and transactional communications involved in advertising campaign planning.

Agencies using Avenue Right have been able to save time otherwise spent in administrative tasks, increase visibility into their media buying services, and enter new markets quickly.

For small to mid-size agencies, having that time to put back into their creative and value-added services impacts the ROI of their own media buying services and enhances client satisfaction with the delivery of effective multi-channel advertising campaigns.

Avenue Right connects local media buyers and sellers to allow for real-time information exchange, event-triggered communications, and electronic negotiation. Delivered online, media buyers can login to Avenue Right from any web browser, and the information is always up to date, backed by a comprehensive database of local radio, television, print, and online media outlets.

The company does not pre-purchase inventory or take commission on transactions, so the platform and any recommendations provided remain free of bias.

To learn more about how Avenue Right’s real-time software streamlines and automates the current manual processes for planning, negotiating, and buying local media. Visit Avenue Right on the web at or follow Avenue Right on Twitter @AvenueRight.

Avenue Right
Jessie Johnson