New York, NY, January 30, 2010 --(PR.com
)-- RFP LLC has announced the promotion of Jeff Hendlin from Associate Publisher of Travel to Publisher, Vice President of Bridal Guide magazine and BridalGuide.com. In this position, Mr. Hendlin will oversee the magazine and website, set the advertising sales strategy and manage the sales team. In addition, he will work with the integrated marketing department to create 360-degree cross category marketing program opportunities and pursue business development partnerships.
“Jeff brings a wealth of experience and a proven record of advertising performance to the position,” says Barry Rosenbloom, President, Bridal Guide. “Jeff has excelled at creating strong relationships and developing integrated marketing programs for the leading brands in the travel category that have been instrumental to Bridal Guide’s success.”
Hendlin’s promotion comes two years after rejoining Bridal Guide as Associate Publisher, prior to which he worked at Conde Nast’s Golf Digest Publications serving as the company’s National Travel Director for Golf Digest, Golf World, Golf for Women and Golf Digest Index (2006-2008). Previously, he was the Executive Travel Manager at Bridal Guide (2002-2006).
“I am excited and enthusiastic about this opportunity to expand Bridal Guide’s brand on many fronts; through the magazine, website, social media and experiential marketing,” says Hendlin. “Bridal Guide has enjoyed decades of success delivering readers “The How To for I do” as they plan their events and trips of a lifetime. I look forward to being a part of leading Bridal Guide to the next level.”
Mr. Hendlin is a member of Association of Travel Marketing Executives, United States Travel Association, Caribbean Tourism Organization, United States Tour Operator Association and has been a featured speaker at major travel conferences like the USTA Marketing Outlook Forum, and the bi-annual Love Mexico Symposium.
Outgoing publisher Thomas Curtin will remain with Bridal Guide in the position of Special Travel Advisor.
About Bridal Guide and bridalguide.com
Six times a year in print and 24/7 on the web, Bridal Guide and bridalguide.com reach millions of brides-to-be with inspiring and practical ways to plan the wedding, honeymoon and new home of their dreams. With the highest pass-along readership of any woman’s magazine, Bridal Guide delivers timely, relevant editorial to nearly 4 million readers of each issue, including more than one million engaged readers. Learn more at bridalguide.com.