ORTOflex Aims at Exhibitions

The ideal exhibition and promotion devices are to be portable, multifunctional, flexible, ultra-lightweight, easy to transport. The ORTO Co. presents flexible panels which seem to comply with all requirements.

Samara, Russia, October 26, 2006 --(PR.com)-- The ORTO Co. - the leading manufacture of decorative PVH panels in Russia - is a newcomer to the worldwide market with a new product. This summer the ORTO Co. launched ORTOflex panel. The ORTOflex panel presents decorative PVC panel which is claimed to be flexible, ultra-lightweight and portable so that can fulfill a range of printing, display, exhibition and POS applications.

The ORTOflex panel is a rigid plastic panel that can be bent or even rolled up, said the company. Panels can form virtually any shape, including solid structures and exhibition stands, which had previously required banners, for instance.

Exibition and promotion devices are built of 250 mm wide panels. The panels are joined together through a locking device that provides smooth surface. The ORTO engineers say it takes up to 3-5 minutes to assemble curved structures akin to exhibition displays, pop-ups, advertising towers, pedestals and over mobile devices for exhibition, showtrades, POS and POP use.

“The distinctive competence,” believes Sidorenko V., the marketing and sales director, “is that users can print direct on to its surface, or they can pre-print and mount graphics to it. The ORTO is going to present full-service production and use its own wide-format plotter to print on rigid materials.”

Alexandr Pryazhkin, the general manager of the ORTOGRAFY® Division within the ORTO Co., commented: “We are very excited to present such a novelty to the market. The ORTO Co. is the first in Russia to offer flexible panels.”

ORTOflex has been already presented to the audience in the USA. Chicago, June 19-23, 2006 the ORTO Co. took part in one of the largest specialized exhibitions NPE 2006 – the international plastics showcase. The company performed all fields of its activity with the traditional decorative wall panels which are being produced for about 10 years. As novelties the Russian manufacturer introduced ORTOflex and ORTOGRAFY® i.e. new advertising medium.

The ORTO Co. is planning to attract new customers, and enter a new market niche which is unoccupied yet.

The ORTO Co.
Mushenkova Evgenia
+7 846 277 97 85