Los Angeles, CA, July 21, 2005 --(PR.com
)-- Ever wonder what Victoria’s Secret is? U.S.MALE seems to think it’s time to get everything out in the open. “WE ARE THE ANSWER to that burning question, and we have developed a clothing line, retail, and merchandising company that truly delivers the when it comes to superior men’s loungewear and grooming products. Men have always know just were to go to find top quality lingerie and personal care gifts for the women in there life and now U.S.MALE has brought that same level of brand recognition in men’s loungewear and personal care products. By developing products that have the finest fabrics, best fit, and quality packaging we have filled the gap in the market for the refined gentlemen that loves to lounge in comfort and style. U.S.MALE will give men and women a buying experience they have never imagined by catering to the over all man, covering gear and grooming, complimented by a woman’s sense of what attracts them to the men the love.
Founder Stuart Byron Booker, an artist and entrepreneur, has long admired the heritage of the American man and the wealth of timeless images they have contributed to fashion and style. “When asked what U.S.MALE means to me, exclaims Byron, I can’t help but say words like, Revolutionary, Innovator, Freedom Fighter, Dreamer, Entertainer, and Icon.”. In the spirit of our forefathers we have committed ourselves to revolutionizing men’s loungewear and grooming creating a lifestyle brand that resonates with the fashion forward man who is both rugged and refined yet sophisticated and fun. It’s all about promoting Life, Liberty, and the pursuit of Lounge.
A sense of freedom, fun, and fashion is evident in every design. Much thought is taken with each print featuring imagery, quotes, and figures for the past and present that are distinctively American. The superior style, fit and fabrication of the products make U.S.MALE appealing to men and women, youth, and teens. By delivering contemporary styling like raglan cut tees and superior fabrics like Egyptian Giza Cotton to basic underwear and loungewear, U.S.MALE has sought to redefine this sector of fashion to clothing that can be worn in or outside the house. In addition to underwear, boxers, tees, sweatshirts, loungewear, and gift items, U.S.MALE hopes to grow with sportswear, dress clothes, activewear, accessories, grooming products, fragrances for men, and eventually home products. The signature Egyptian Giza cotton goods range from $18 to $45, the cotton goods run from $15 to $38.
The U.S.MALE revolution began in 1999 as Byron, with 5 years of experience in retail and a rich background in sales, sought a way to demonstrate his admiration for the American Gentlemen and create a lifestyle brand on par with Victoria’s Secret or Martha Stewart that would reflect the best of what the American man can be. By divine providence on July 4, 2000 the U.S.MALE trademark was registered to Byron by the United States Patent and Trademark Office. On that day the vision was confirmed and the mission began. The American Bison and crowning wreath that make up our logo has a deep significance that symbolizes U.S.MALE was destined to be apart of the American fabric.
"Our main focus is on the fashion forward metrosexual 22-37 year old professional demographic, but the reaction outside this target market has been just as positive, and we're thrilled at everyone's enthusiastic response." said Byron.
Celebrities and professional athletes like Emmit Smith, The ROCK, Vince Vaughn, Usher, Eddie George, Magic Johnson, President George W. Bush and many others have embraced U.S.MALE. Please visit our website to see more of our USM celebrities and notables under the lifestyles button.
Unique display and merchandising elements make U.S.MALE inherently different. Barry Johnson, U.S.MALE Chief Operating Officer, describes USM as the military, meets GQ magazine meets the NFL meets the boy next door. “USM is a movement that celebrates not only a lifestyle but a people.”
The line will be available this August in many boutique stores in LA like Avis Place and Moist located on Melrose Ave., as well as larger retain chains like Up Against The Wall which are located across that country. USM products can also be purchased at www.usmale.tv
10987 Bluffside Dr. #4106
Studio City CA 91604
Toll Free 877 USMALE1
Fax 818 752-2711