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Column by Barry Nalebuff, Vivaldi Partners Advisory Board Member, in Forbes Magazine

New York, NY, September 04, 2006 --( In the September 4, 2006 issue of Forbes Magazine, Professor Nalebuff and Ian Ayres (his co-author of Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small) write in their regular column about another simple innovation derived from observation of everyday life behaviors that saves hoteliers expense on every room and can save households thousands in energy costs in the future.

Vivaldi Partners teams often uses the techniques to innovative thinking espoused in the book Why Not? to help our clients achieve breakthrough new business and product or service concepts. (See a synopsis of the book in the Thinking section of our website, and his bio in the Advisory Board section) 

Vivaldi Partners is a global strategy, innovation and marketing firm that enables companies to achieve breakthrough levels of profitable and sustainable top-line growth through a unique demand-centric perspective, tailored approach and strong bias towards action.

For further information please write us at

Delfina Zweifel
Communications & Media Relations
+1 646 278 2978 voice

Contact Information
Vivaldi Partners
Delfina Zweifel
646 278 2978

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