Wattpad Releases Q4 2009 Edition of Global Ebook Metrics Report

Android was the fastest growing while iPhone’s domination continued.

Toronto, Canada, February 09, 2010 --(PR.com)-- Wattpad, the world’s most popular ebook community, today releases the Q4 2009 edition of its Global Ebook Metrics Report. This comprehensive report covers both PC and mobile ebook usage of subscribers of users from over 160 countries.

“Ebook consumption continued to experience rapid growth with a quarterly growth rate in excess of 50%.,” said Eva Lau, COO of Wattpad. “Mobile consumption grew even faster than PC consumption with strong adoption in all regions.”

Highlights from the report:

• Wattpad mobile usage continued to grow rapidly. Subscribers now come from 600 mobile operators in more than 160 countries with cumulative downloads of over 5 million.
• The combination of the four major English speaking countries -US, UK, Canada and Australia - contributed to almost half of the total ebook consumption in Q4 followed by Vietnamese and Bahasa Indonesia. US was the global leader in total ebook consumption (34%).
• Java devices remained the most popular in mobile ebook consumption. In particular, usage of Java devices in Asia experienced a 75% quarter to quarter growth - even faster than the iPhones growth in English speaking countries (21% quarter to quarter).
• Android was the fastest growing segment among all mobile devices in ebook consumption. Android was growing at a pace of 260% quarter to quarter.

Visit http://www.wattpad.com/metricsreport to access the full Q4 2009 report. Subscribe to future reports by sending an email to contact@wattpad.com.

More information about Wattpad is available online at www.wattpad.com.

About Wattpad

Founded in 2006, Wattpad’s vision is to revolutionize the way we publish and read written works. The material on Wattpad is created by the community of users. Anyone can publish what they have written - a romantic story, a fan fiction, poetry or a novel - and read by anyone. All the content is easily accessible on Wattpad's website (www.wattpad.com), mobile site (m.wattpad.com) or through the Wattpad application available on all mobile devices including Apple iPhone, Android, BlackBerry, Nokia, Motorola, Samsung and more.

Wattpad has experienced explosive growth since its inception. Also known as "YouTube for ebooks + MySpace for writers", Wattpad is now the world's most popular ebook community where readers and writers discover, share and connect, delivering billions of pages from its library of over 250,000 ebooks created by the community. Wattpad receives 10 million monthly visits on its website and mobile applications. With over 5 million downloads, Wattpad is also the most widely used mobile ebook application in the world.
Amy Martin
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