StarWind Software Selects Birnbach Communications as Agency of Record

Storage Virtualization Company Leverages Firm’s Track Record in Product Reviews, Awards, and Storage Industry Experience.

Boston, MA, February 12, 2010 --( Birnbach Communications, Inc., announced today that StarWind Software has selected the independent firm as agency of record (AOR). A global leader in storage virtualization and a pioneer in iSCSI storage and SAN Software StarWind retained the agency to handle media relations, product reviews and awards, analyst relations, and social media marketing. Birnbach Communications also works with clients in technology, storage, security, unified communications, financial software and services, healthcare, senior services, consumer, social networking, nonprofit and education sectors.

Burlington, Mass.-based StarWind ( offers award-winning storage virtualization software and iSCSI storage solutions for servers including free software. StarWind's proven storage solutions have been used in over 100 countries by thousands of customers and their solutions address a range of complex IT challenges including: virtualization, Windows server clustering, shared storage for server applications, business continuity & disaster recovery. StarWind's solutions support VMware Inc/’s vSphere, Microsoft Corp.’s Hyper-V environments, and Citrix XenServer.

“With StarWind, our flagship product, we realized that our iSCSI SAN software redefined High Availability enterprise-class storage but not enough organizations knew about us,” said Zorian Rotenberg, President and CEO, StarWind Software. "We offer technology features to small and midsize companies that previously were available only in high-end storage products. But StarWind is available at an affordable price. We chose Birnbach Communications to help raise awareness for our solutions. The agency's track record in storage was impressive. They hit the ground running, and are quickly helping us meet our goals."

Birnbach Communications is supporting analyst relations, product reviews, press outreach, and product awards, and social media initiatives.

"StarWind's SAN software can help organizations reduce their costs while they move to a greater reliance on virtualized environments. As the economy recovers, one thing won't change in the 'new normal': companies will continue to look for technologies that can provide tremendous performance at a fraction of the price of traditional solutions. StarWind Software fits this description and will continue to grow because of its commitment to meeting the needs of small and mid-sized organizations," said Norman Birnbach, President, Birnbach Communications.

During the past decade, the agency has developed a specialty in storage, security and allied industries, covering a broad range of technologies and issues such as network access control, network security, network forensics, intrusion detection software (IDS), distributed denials of service (DDoS), worms and firewalls, storage, biometrics, homeland security, anti-money laundering, Basel II and other regulatory compliance issues.

About StarWind Software Inc.
StarWind Software, an iSCSI storage industry pioneer, provides affordable SAN software that enables customers to build high availability shared storage for virtualized IT environments, including VMware vSphere, Microsoft Hyper-V or Citrix XenServer. More than 30,000 global users in over 100 countries, from small and midsize companies, to governments, and Fortune 1000 companies rely on StarWind's software because it turns any standard Intel-architecture server into a fault-tolerant, fail-safe iSCSI SAN that works over a standard Ethernet network. StarWind SAN software can also be used to build a SAN for any other server applications that are configured as server clusters. The advanced, enterprise-class features include synchronous mirroring with automatic failover and failback, remote replication across a WAN, CDP and Snapshots, Thin Provisioning and Virtual Tape Array (VTA). For additional information regarding StarWind Software, please visit

About Birnbach Communications, Inc.
Boston-based Birnbach Communications, Inc., an independent PR agency, provides its clients with a portfolio of strategic business communication services, specializing in national media relations, executive visibility and corporate communications and social media marketing. The agency enables its client base of emerging and mid-size companies to reach customers, investors, venture capital firms and business partners; launch new products and services; establish new product categories and drive market demand. Founded in 2001 with the commitment to combine the best aspects of large-agency experience with small-agency culture and dedication, Birnbach Communications brings senior-level intelligence and attention based on an understanding of business issues – not just PR issues. Birnbach Communications' team represents more than 140 years of PR, marketing and communications experience across a range of industries, including technology, storage, security, financial software and services, healthcare, senior services, consumer, social networking, nonprofit and education sectors. For more information, visit

Birnbach Communications
Norman Birnbach