Pure Visibility Becomes Google Website Optimizer Authorized Consultant

Ann Arbor, MI, February 12, 2010 --(PR.com)-- Pure Visibility, an Internet marketing company, recently became a Google Website Optimizer(TM) Authorized Consultant. With this latest professional accreditation, Pure Visibility has been recognized by Google as one of their trusted partners in providing website and landing page optimization services using Google's Website Optimizer tool on behalf of their clients.

Pure Visibility uses Google Website Optimizer to help its clients experiment with different variations of website pages to determine which will be the best at supporting their marketing goals. Google Website Optimizer will help Pure Visibility test a range of strategies, including different product images, headlines, page copy, and different offers to determine which is the most effective at producing a desired outcome, such as a visitor completing a sale or a lead form.

“Combined with our certifications in Google Analytics and AdWords, becoming a Google Website OptimizerAuthorized Consultant means that Pure Visibility is able to offer unparalleled expertise to businesses seeking increased online visibility and sales,” said Linda Girard, Pure Visibility co-founder. “There simply isn’t one right approach, or a magic bullet, for optimizing a Website’s performance, so Pure Visibility continues to build a wide range of options that can help its clients use the Web to reach their business and sales goals.”

As a Google Website Optimizer Authorized Consultant, Pure Visibility offers leading services designed to help companies generate attention and sales via the Web. To qualify as a Google Website Optimizer Authorized Consultant, Pure Visibility had to demonstrate expertise in a range of search engine optimization tactics, including: experiment design and implementation for A/B split and multivariate testing, as well as report analysis.

The benefits of rigorous website testing include:

Increased sales and conversion rates
Improved landing pages that increase conversions
More leads through streamlined online lead generation forms that provide meaningful data
Decreased Cost Per Acquisition (CPA)
Intelligence on the content that best engages your visitors to improve the time they spend on your site
The elimination of guesswork from site design

About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that offers proven techniques performed by Google AdWords Certified Professionals and a staff of dedicated Google Analytics experts to make your site visible. Pure Visibility measures the results of Internet visibility by tracking increases in traffic, calculating clients’ return on investment, and analyzing website activity to determine where visitors came from and which key phrases were most effective. Dedicated to discovering industry needs—and innovating to fill them—Pure Visibility is a WBENC certified business, Google Analytics certified consultant, Yahoo! Web Analytics Consultant Network member, AdWords certified company and an Urchin software authorized consultant. For more information, visit PureVisibility.com.

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