Joe Verde Group to Offer Direct Access to Polk Cross Sell™ Reports

While visiting, dealers who visit the site for training can also directly access R. L. Polk & Co.’s monthly Polk Cross Sell™ reports. Joe Verde and R. L. Polk & Co. offer two levels of participation; dealers may opt to receive both new and used, or choose between new or only used vehicle reports.

San Juan Capistrano, CA, February 12, 2010 --( The Joe Verde Group announced it is offering R. L. Polk & Co.’s Polk Cross Sell™ reports as an additional offering on its website. Customers desiring access to the Polk Cross Sell™ report can request their market performance overview be delivered by a Polk consultant. Customers may opt to receive both new and used vehicle reports, or choose between new or used reports.

The Polk Cross Sell™ report, which has been keeping dealers informed since 2002, is delivered each month and summarizes what dealers need to know so they can more quickly identify and seize sales opportunities. Built from multiple sources including vehicle population and statistical data from all 50 states, Polk Cross Sell™ reports offer dealers a clearer view of the marketplace and how they are performing and benchmarking compared to their competitors.

“The Polk Cross Sell™ is a vital tool for dealers to access and optimize market share performance and benchmark where they stand within their market,” said Joe Verde, CEO of the Joe Verde Group. “We are constantly looking for value added products to offer our customers, and we are very pleased to add the Polk Cross Sell™ reports to our offerings for customers and students.”

R. L. Polk & Co.’s core purpose of helping dealerships make better decisions is evident in the quality and reliability of their products. “We are excited to work with the Joe Verde Group to help automobile dealers sell more vehicles,” said Andrew Price, Polk’s vice president of Automotive Retail Solutions. “The Joe Verde Group has proven to be an effective organization, providing successful optimization practices for many dealers. Our relationship with Joe Verde will help dealers be even more productive and efficient with the use of their market data and performance improvement.”

Polk Cross Sell™ reports enable dealers to manage from solid data. The ability to better plan their inventory levels and take advantage of market conditions, pinpoint areas where their sales are strong and identify areas in need of focused attention are reason enough to make Polk Cross Sell™ reports a part of every dealer’s daily management regime.

For more information, visit both companies at the upcoming 2010 National Automobile Dealers Association (NADA) Convention & Expo to be held at the Orange County Convention Center in Orlando, FL. ( Joe Verde Booth #2443 / Polk Booth #1375).


The Joe Verde Group (

Joe Verde is the author of “A Dealer’s Guide To Recovery & Growth”, the most popular and most valuable book for every dealer and manager in the car business today. Joe Verde Sales & Management Training, Inc. just celebrated its 25th Anniversary as the number one training company in the automobile, RV and marine industries with corporate offices in Southern California. Our company focus is training sales, finance, service and sales management for dealerships and manufacturers to increase their sales volume and net profit. We are a global organization with clients in dozens of countries around the world and our client list of over 3,600 dealerships includes a broad group – literally from the largest dealerships in the world to the smallest.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.
Joe Verde Group
Roy Haywood
(800) 445-6217