The Woodlands, TX, June 18, 2010 --(PR.com
)-- The User-Friendly Phone Book, LLC publicly launched a new local search platform at GoLocal247.com using Discovery Engine TM and other technology from Intelligenx. This dynamic new platform has expanded the robust capability and performance of the GoLocal247 network, creating even more valuable exposure and visibility for small businesses (SMB’s).
Discovery Engine TM provides super-fast performance and extensive search-and-filtering capabilities on keyword-rich data, state-of-the-art linguistics and advanced search refinement functionalities that will help local consumers searching for products and services online find and discover exactly what they are looking for.
“This is a win-win for our site visitors and for our advertisers,” said Andrea Mooney, Internet Product Manager for the GoLocal247 network. “Visitors looking for a particular product or service can easily find the right merchants on the site. Small business advertisers will gain more exposure and visibility because they will now be found under more than just categories – users can now search for businesses by keywords or categories and all relevant businesses can be represented on the first page of the search results through refinements.”
In the second phase of the launch, currently being developed, Discovery Engine TM will provide SMB website crawling in order to obtain additional refinements for users related to reviews and ratings, coupons, local classifieds and events.
“We are pleased to have played a key role in the development of GoLocal247’s new local search application,” said Abid Chaudhry, Product Manager for Intelligenx. “The team at GoLoca247 has worked hard on the new application in order that they can offer a unique content proposition to the users that come to their site and a great return on investment to their advertisers.”
The GoLocal247.com network consists of 32 community-focused websites in parts of California, Indiana, Kansas, Kentucky, Louisiana, Ohio, Oklahoma and Texas. GoLocal247 network users can search thousands of in-depth profiles on local businesses, download money-saving coupons, review businesses, add events to the community calendar, post free classified ads and connect with other members in their community through the site’s social networking features. Users can also catch up on the latest news, weather, entertainment and sports happenings in their community.
The GoLocal247 network is one of the fastest growing community-focused website companies in the country with Web sites in parts of California, Indiana, Kansas, Kentucky, Louisiana, Ohio, Oklahoma and Texas. The company took the hyper-local approach by building community portals with a robust Yellow Page business directory. The first site launched in June 2008 and is now comprised of 32 local sites in eight states.
The heart of GoLocal247 is a robust Yellow Page business directory. Users can locate thousands of in-depth profiles on local businesses, rate and review them, and utilize money-savings coupons. They also can browse and post free classified ads, view and add events to the community calendar, and catch up on the latest news, entertainment and sports happening in the community and around the world.
Golocal247 is the internet division of The User-Friendly Phone Book, a portfolio company of VS&A Communications Partners III, LP — the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson. Learn more about GoLocal247.com at www.golocal247.com. For more information about The User-Friendly Phone Book, visit www.ufpb.net.
Intelligenx is a leading provider of faceted search technology in the field of Internet Yellow Pages (IYP) and Local Search. Intelligenx’s search platform, Discovery Engine, combines highly scalable search and retrieval technology with a deep understanding of the nuances of Local Search including specific linguistics and semantic capabilities, and visualization tailored to provide consumers with the ultimate online local search experience. Intelligenx provides technology and related services for some of the largest yellow page publishers in the world looking to bridge the gap between print directories and the online search marketplace.
Intelligenx is headquartered in the Northern Virginia suburbs of Washington DC, with offices in South America. Learn more about Intelligenx at www.Intelligenx.com.