SkyBound's LaunchPad Platform Will Save Charity Event $20,000 Annually

What has 6,000 Runners, 72,000 Donuts, and 14,400,000 Calories? The Krispy Kreme Challenge of course.

Raleigh, NC, February 17, 2010 --( A total of 6,000 runners took to the streets of Raleigh, NC on Saturday, February 6 to take part in the annual Krispy Kreme Challenge. In one hour, brave participants ran over two miles to the Krispy Kreme store on Peace Street, consumed a dozen doughnuts and ran an additional two miles back to the NC State campus. Event organizers expect to donate at least $40,000 to the North Carolina Children’s Hospital.

SkyBound Designs was the official media sponsor of the 2010 Krispy Kreme Challenge. This year’s contribution included the donation of custom website on LaunchPad, a tool which will save the Krispy Kreme Challenge over $20,000 per year in marketing and administrative costs. NC State University alumni Kyle Held and Albert Blackmon of SkyBound Designs were key in developing this new technology and providing this generous support to the race.

SkyBound Designs built the 150+ page for the race on its custom Online Business Management (OBM) system, LaunchPad. SkyBound’s primary goal with respect to was to provide a single, comprehensive platform to enable the student-led race committee to manage web content, race registration, ecommerce, and email marketing.

Students Kalie Porterfield, Logan Dawson, and Jake Lloyd, served as co-chairs for the event. “Organizing the Krispy Kreme Challenge was the most daunting leadership role I have taken on thus far, but the experience taught me things I can take with me and apply to anything I pursue in the future,” says Porterfield.

Held says of the donation, “We are thrilled be in a position to contribute to this race – which not only supports our community and a great cause, but which is also an aweful lot of fun. LaunchPad will help successive student committees maintain leadership continuity for both operating and marketing the Krispy Kreme Challenge, and will be a tool which we feel will help them continue to grow and succeed.”

“We established good relationships with our partners and sponsors this year, and I believe we are moving towards making the Krispy Kreme Challenge a more sustainable and long-term endeavor,” says Dawson. “I love this race, and I would love to see this NC State tradition continue for years to come.”

SkyBound Designs
Kyle Held
(866) 229.5386