Two Events to Bring Relief and Ideas for Challenged San Diego Nonprofits

San Diego's chapter of the American Fundraising Professionals (AFP) and the American Marketing Association (AMA) respond to outcry from area nonprofits.

San Diego, CA, February 18, 2010 --(PR.com)-- Help is on the way for area nonprofits struggling to respond to increased demands for services amidst declining funding. In March, two local events will respond directly to requests for help from local organizations by providing new fundraising and marketing strategies. The events, scheduled for March 5 and 10, are sponsored by the San Diego chapters of the Association of Fundraising Professionals (AFP) and the American Marketing Association (AMA) respectively.

On, March 5 the AFP will host “Finding Fundraising Success in 2010: A new culture of giving – A new model for results.” The event features renowned fundraising expert Kent Dove, who has spent five decades creating new models for nonprofit fundraising success. The San Diego Chapter of the AMA will hold its 12th Annual Cause Conference on March 10. The conference features a marketing and a fundraising track, each designed to help nonprofit professionals create new strategies and tools that they can bring back to their organizations.

"These events are in direct response to requests for help we’ve heard from our nonprofit community,” says Deirdre Maloney, owner of Momentum, San Diego, AFP board member and co-chair of the AMA’s Cause Conference. “Fundraisers know that it is critical to understand the most recent trends and innovative strategies in order to persevere through this difficult market and meet the needs of those they serve. That’s why AFP invited a proven fundraising expert to its event on March 5, and why the AMA conference will include a track specific to fundraising strategies this year.”

A new report about the impact of the economy on San Diego nonprofits was released earlier this year. Titled “Operating in Uncertain Times: How Economic Conditions have affected San Diego County’s Nonprofit and Philanthropic Sectors”, the independent study surveyed more than 125 of the region’s largest nonprofit and philanthropic organizations. The full report is available online and was sponsored by the Caster Family Center for Nonprofit Research at the University of San Diego.

“The study proves quantitatively what so many of us in the sector have known intuitively. San Diego nonprofits have been hurt by the recession,” said Pat Libby, Director of the Institute for Nonprofit Education & Research at the University of San Diego. “It’s also illustrates an opportunity for organizations to truly assess their strengths and weaknesses, and to plan for a better tomorrow by focusing on the most important programs and fundraising strategies for their own survival and success.”

AFP’s event on March 5 will be held at the Mission Valley Doubletree. For more information visit www.afpsd.org. The 12th Annual Cause Conference on March 10 will be held at the Joan B. Kroc Center for Peace and Justice at the University of San Diego. For more information visit www.sdama.org.

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American Marketing Association, San Diego
Nicole Knox, 2010 AMA Cause Conference PR committee
(619) 402-7825
www.sdama.org/conference.htm
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