Los Gatos, CA, February 19, 2010 --(PR.com
)-- eCairn has announced the new premium offering of eCairn Conversation™, its on-demand application with a suite of tools that provides cost effective solutions, for Marketing and PR professionals who want to leverage social media.
Launched in 2006, eCairn provides businesses with an affordable means for listening to their customers through social media and engaging with their key influencers. The Conversation™ software has helped businesses define and implement cost-effective marketing strategies within the social media communities that matter.
eCairn's software has been designed around the evolution of social media. Blogs, Facebooks and Twitters are marketing gold mines when it comes to understanding customers' experiences. The eCairn software gains insight from these target communities by actively listening and measuring brand presence. By leveraging social communities and their influencers, a company will be able to design a product or cater service to their customers.
“We are disrupting the market by taking a new approach. Unlike our competitors, our method starts with people rather than keywords. We're introducing community mapping and conversation mining capabilities that enable companies to better understand communities that matter to them. Many companies, who are using traditional social media monitoring tools, are also using eCairn Conversation™ because it complements their needs for engagement with their target communities and influencers”, states Dominique Lahaix, CEO.
Affordability is another one of eCairn's new, market pioneering, approach to traditional social media monitoring tools. "The prices of Conversation™ start as low as $99 a month, which is unheard of in monitoring solutions; typical subscriptions run upwards of $300 a month. Our clients include Chanel, L’Oreal and Hewlett Packard as well as many PR and communication agencies in the U.S.and Europe; all of which are in top 4 industries with the highest social media influence", states Virginie Glaenzer , Vice President of Sales.
eCairn Inc. is a privately held software technology company, founded in October 2006. Specializing in communities and influencer marketing eCairn differentiates in who matters. Our eCairn Conversation™ application is the result of years of hands on experience performing buzz and advertising campaign on Web 2.0 properties. At its core is eCairn’s patent pending technology for social media mining and analytics.