eCairn Set to Debut New User Friendly Interface, Featuring One Click Navigation

Los Gatos, CA, February 28, 2010 --( eCairn, provider of Conversation™ is excited to announce the launch of Conversation 3.0. "We've been working the last 6 months closely with key customers and partners and are excited to present major UI improvements", said Dominique Lahaix, CEO.

This new release improves how users navigate within their workspace making it more intuitive and simple to:
- Map communities and identify key influencers.
- Listen and learn from conversation from blogs, mainstream media, Twitter, Facebook pages, Google buzz and any others sources.
- Engage with key influencers in targeted communities.

"The new UI is the direct result of collaborative feedback and development shared between several strategic partners, marketers and technologists. The core eCairn engine is very powerful, and now we have an opportunity to give users better access to features that provide critical advantages within the social media landscape," says Gunther Sonnenfeld, a brand consultant, social technologist and Principal at ThinkState ( Gunther adds: "eCairn is a highly adaptive marketing solution; it is not only a fantastic stand-alone platform and provides a unique offering through its dynamic content and phrase mining capabilities, but it can also serve as a great complement to other conversational monitoring tools, especially those that have robust API suites. In today's marketplace, mashing up technologies in smart and creative ways is often the most optimal solution for brands that are navigating very complex needs."

eCairn has made navigation user-friendly and easy to grasp. The new release also incorporates a comprehensive help center with user guides, tutorials, videos as well as a customer generated FAQs section. These critical resources allow marketers and agencies to raise their expertise and grow their capabilities on community and influencers marketing.

eCairn will unveil Conversation 2.0 in a public demonstration on Wednesday March 10th at 9:30am PST.

To register :

About eCairn
eCairn Inc. is a privately held software technology company, founded in October 2006. Specializing in communities and influencer marketing eCairn differentiates in WHO matters. Our eCairn Conversation™ application is the result of years of hands on experience performing buzz and advertising campaign on Web 2.0 properties. At its core is eCairn’s patent pending technology for social media mining and analytics.

Contact: Dominique Lahaix, CEO
Phone: 650 388 8962.
More information on or

Dominique Lahaix
(650) 388-8962