San Diego, CA, March 04, 2010 --(PR.com
)-- Starting 2010 with the goal of increased customer engagement for client, Sunfood, San Diego-based digital media firm, Mindgruve, launched a robust social media effort that included exclusive promotions, topical interactions and a special donation program for the Haiti relief efforts to propel Sunfood as the leading Facebook community for raw foodists.
In only 45 days, Sunfood’s fan page, Facebook.com/Sunfood, surpassed the 10,000 fan mark and continues to see over 300 new fans join daily. Supported by targeted Facebook ads, website display ads and email marketing, Mindgruve has involved Sunfood’s community on a new level. “Everyone could see the potential for success and Mindgruve made it a reality. Through their efforts, support for the page is growing with every interaction. The recipe submissions, photo sharing and personal recommendations show just how collaborative this group is,” explained Brian Bowers, Sunfood’s Director of Product Development.
Coupled with new product offerings, enhanced email marketing strategies and exclusive offerings, Mindgruve developed a comprehensive forum where raw foodists and health advocates alike can share common experiences, best practices and helpful tips. In addition, Mindgruve created new branded tabs to launch important initiatives, such as the “Sunfood for Haiti” donation program, which helped to raise over $6,000 for victims of the devastating earthquake.
“With the abundance of information, products and studies about the raw food lifestyle, we knew it was time to provide consumers with an in-depth location to discuss the latest trends, news and products, and it’s paid off. Interactions are over 400 each week and we have yet to reach ceiling in fan additions. This also translates into increased traffic and sales on Sunfood.com as well as more phone orders being placed,” stated Chad Robley, President of Mindgruve.
As Sunfood’s fan page continues to grow, Mindgruve and Sunfood work to develop premiere programs that allow shopping within Facebook, encourage more raw foodists to interact and evolve their lifestyle, and offer special online deals.
Sunfood is the world’s leading provider of high-quality superfoods, including sustainable, organic and raw products. Distributing over 700 different products, their website has become the nucleus of the growing superfood global community. Sunfood also provides staff experts, educational materials and various other tools used for integrating the health benefits of superfoods into their patrons lifestyles. www.Sunfood.com
Mindgruve = The Next Generation Agency
Mindgruve is a digital media firm that creates result-driven solutions for top U.S. brands. Mindgruve specializes in integrated campaigns that improve cost per lead and cost per sale, while also fostering long-term customer value and brand awareness. Mindgruve’s strategy, creative, design and technology teams work collaboratively to deliver highly effective campaigns across all channels, platforms and devices.