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Vinimaya, Inc.

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Tarpey to Direct Marketing Efforts at Vinimaya

Experienced B2B Technology Marketer Joins the Executive Team

Cincinnati, OH, March 04, 2010 --( Vinimaya, Inc., the premier provider of e-Procurement Search and Content Management Solutions, including SmartSearch Catalog™, announced the appointment of Erinn Tarpey as the Director of Marketing. As a marketing veteran in the e-Procurement industry, with multiple high-tech software company experience, Tarpey is charged with increasing global awareness of the value that Vinimaya solutions bring to clients worldwide.

In her role, Tarpey will oversee Vinimaya’s operational marketing activities, current client outreach program, and is responsible for extending corporate brand awareness. She joins Vinimaya from PurchasingNet, Inc., a Red Bank, New Jersey-based provider of e-Procurement solutions and services. Prior to her in-house marketing role, Erinn was a VP & Partner at the New York-based Biederman Kelly Krimstein & Partners. Additionally, Erinn’s experience includes advertising agencies like Ogilvy & Mather, Merkley Newman Harty, and Athorn, Clark & Partners, working primarily with B2B and Consumer technology clients such as FreeMarkets, Tyco, Cognizant Technology Solutions, Kodak Digital Imaging, and BellSouth.

“Erinn brings a wealth of marketing and industry experience to the team. Erinn will add great value to Vinimaya by enhancing the dialogue with our current client base, and expanding our reach into the abundance of companies that can benefit from the Vinimaya solutions,” said John Hutchinson, President of Vinimaya.

“So many companies are not receiving the full benefit they anticipated from their e-Procurement investments; most face challenges in end-user adoption, content management, and supplier on-boarding. These issues reduce spend under management, ROI, and savings opportunities,” stated Tarpey. “By expanding marketing efforts, we can ensure that these organizations learn that Vinimaya is a ‘must-have solution’ – one that can quickly and cost-effectively help them overcome their e-Procurement adoption and ROI challenges,” Tarpey concluded.

Drawing from her B2B and B2C marketing experience gained on both the agency and client sides, Tarpey will play a key role in developing and managing Vinimaya’s marketing strategy, including demand generation efforts, client communications, analyst and press relations, and strategic alliances.

About Vinimaya

Vinimaya, Inc. is a privately held software company that provides innovative e-Procurement Catalog and B2B Shopping solutions for both buyers and suppliers based on the patent-pending Vinimaya SmartSearch™ technology platform. Vinimaya products are seamlessly integrated with systems like Ariba, SAP, Oracle, and PeopleSoft among others and are used by global Fortune 500 companies such as 3M, Alcoa, Sunoco, Agilent Technologies, and Corning, Inc. Vinimaya is a Vora Group company with offices in Cincinnati; Shelton, CT; and Bangalore, India. For more information please visit or call 888-618-8634.

Contact Information
Vinimaya Inc.
Anshul Mangla, Marketing Associate

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