Key Strategies for Effective E-Mail Marketing DFW American Marketing Association SMB SIG Event Offers Insights from Top Email Service Provider, Constant Contact

Join them at the DFW American Marketing Association Small - Medium Business SIG Meeting to Hear E-Mail Marketing Insights and Strategy from Top Email Service Provider, Constant Contact 11:30 - 1:00 pm March 23rd Sherlock's Baker St. Pub to register:

Dallas, TX, March 05, 2010 --( E-mail marketing is one of the best known methods for companies to connect with their target audiences. However, this popularity has created overuse, abuse, and haphazard message delivery. How can small-to-medium sized businesses cut through the noise to successfully reach their customers and entice them to action? Most small businesses have limited resources; however, e-mail marketing can offer increased ROI with the right approach.

Join the DFW American Marketing Association on March 23rd, for critical insights about the best methods for conducting e-mail marketing campaigns, from one of the leading providers in the industry. Julie Niehoff, Regional Development Director, Constant Contact, will present how to use e-mail marketing in business planning and strategy to achieve specific goals. She will offer a look at targeting techniques, avoiding spam, tips for scheduling and content choices; as well as improving delivery, open rates and action-oriented results. This is an opportunity to hear how smaller businesses can compete cost-effectively with a well-thought-out email marketing plan.

Key Takeaways:
- Learn how to get more people to open your promotional emails and newsletters
- Drive action (clicks, purchases, etc) with enticing emails
- Build a strategy for timing the messages and targeting your audience

Date: March 23, 2010
Time: 11:30 - 1:00 (includes networking time)
Location: Sherlock’s Baker St. Pub
9100 N Central Expressway (@ Park Lane)
Dallas TX 75231
Cost: Pre-registered before March 22nd: Members $20 Non-Member $30 ( full lunch included)


Sponsored by Constant Contact

Julie Niehoff, Regional Development Director, Constant Contact.

Julie Niehoff has more than fifteen years in communications, specializing in technology marketing. In her role as Development Director at Constant Contact, Julie facilitates seminars and workshops for small businesses and organizations around the state of Texas. Julie was formerly Director of Interactive Marketing for the Dallas Convention & Visitors Bureau. She later launched her own successful consulting business and co-founded an online resource website for event planners. Her primary focus is on helping small businesses, associations and other organizations incorporate technology into their marketing plans, finding creative, affordable, effective strategies for building strong relationships with their customers and member base.

Julie is a member of Meeting Professionals International, National Speakers Association, Texas Travel Industry Association, Association of Fundraising Professionals and serves on the Board of Directors for Texas Association of Nonprofit Organizations.

About the D/FW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, GfK, Chevrolet, The Container Store, Fossil, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing, and professional development for marketing professionals. To learn more about the AMA, go to:

DFW American Marketing Association
Nancy Bourne