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MontAd Inc. Launches a Digital Marketing Campaign for Trans World Entertainment in Promotion of the Release of the “Twilight Saga: New Moon”

MontAd Inc. has launched a digital marketing campaign for Trans World Entertainment. The Campaign is designed to drive store traffic & pre-order sales of the “Twilight Saga: New Moon” and promote the exclusive f.y.e. lip gloss offer.

Detroit, MI, March 06, 2010 --( MontAd, a full service Marketing and Advertising Agency, has developed a digital marketing campaign for Trans World entertainment to promote store sales of “Twilight Saga: New Moon.” The campaign includes online banner adds, a sweepstakes contest, and social media marketing all driving traffic to single page micro site. The micro site,, has been created specifically for this campaign. The site features details about an exclusive lip gloss offer, a store locator and list of f.y.e. locations hosting midnight launch parties, sweepstakes details, and links to the social media elements of the campaign such as the Facebook fan page and Twitter account.

The paid portion of the online campaign includes flash and Oggifinogi rich-media banner ads and Facebook display ads that are geo-targeted to 14 markets including New York, Los Angeles, and Chicago. These ads link directly to the ForYourTwilight micro site. The social media portion of the campaign includes a Twitter account, Facebook profile and fan page, and participation in other online fan communities. The online sweepstakes is generating both awareness and excitement for the campaign. Entrants register via the Facebook fan page “What’s Tempting You More, My Body or My Blood”. One winner per week for five weeks will be selected to win a $200 f.y.e. gift card.

The lip gloss offer, available only in participating f.y.e. stores, gives twilight fans a chance to purchase an exclusive lip gloss when pre ordering their copy of the “Twilight Saga: New Moon”. The lip gloss is available in 2 shades, Vampire (Edward Cullen) and Werewolf (Jacob Black) so fans can show their affinity for one of the two hero’s of the movie.

The campaign, the third effort involving social media by the agency for Trans World Entertainment, is already generating a great deal of traffic with over 15,000 unique visits to the micro site and over 700 sweepstakes entrants in under a week.

About MontAd: MontAd, located in Metro Detroit, serves the needs of small to mid level companies. MontAd has over 30 years experience in helping retail companies reach their advertising and marketing goals. For more information please contact

Contact Information
MontAd Inc
Albert Haberstroh

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