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Tropical Seas, Inc.

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New and Improved Native Tan Returns to Sun Care Market

Iconic suncare brand, Native Tan, recently purchased by Tropical Seas, to compete in "family value" niche

Ormond Beach, FL, March 06, 2010 --( Recently acquired iconic brand to compete in “family value” niche

Back in its heyday, Native Tan® was one of the most popular and successful sun care brands in North America. Tropical Seas is betting that a superior 21st Century formula and updated packaging will propel the recently acquired brand back to prominence.

Tropical Seas purchased Native Tan in January 2008, and completed the transaction this January. The brand, which originally debuted in 1962 in Daytona Beach, Fla., was once available in nearly every major retail chain in the United States. In recent years, however, distribution and marketing support had suffered, and the brand was floundering.

“In spite of its recent troubles, Native Tan still retains a great deal of brand recognition,” said Dan Knorr, CEO and president of Tropical Seas ( “Now that we’ve re-formulated the product to bring it up to today’s quality standards, we believe it can be extremely successful again as a ‘family value brand.’”

The new and improved Native Tan formula is now 80-minute waterproof and provides UVA-UVB broad-spectrum protection. It meets all FDA regulations and manufacturing guidelines. Wholesale buyers have likewise been impressed with the product line’s updated packaging, which includes 5.1 fl. oz. squeezable tubes.

The U.S. military has outfitted its field kits with Native Tan SPF 15 sunscreens for nearly a decade.

“We are obviously looking forward to continuing our relationship with the military,” continued Knorr. “We know they’ll be pleased with the higher-quality formula, which offers significantly better sun protection for their service men and women in the field.”

All Tropical Seas products, including Native Tan, are 100 percent manufactured in the USA. Tropical Seas is a No Animal Test, No Animal By-Product company.

For more information about Native Tan, visit Go Native!

About Tropical Seas, Inc.
Based in Ormond Beach, Florida, privately held Tropical Seas manufacturers and distributes a comprehensive line of “reef safe” suncare, bath and body products, indoor and outdoor tanning, kid’s care and first aid remedies. Registered trademarks include Itzazu®, O2 Renew® System, Bimini Bronze indoor tanning, Reef Safe SunCare by Beach Buff®, Burn Cooler® after-burn relief, Curaped foot care, Tropical Seas® Bath & Body and the recently acquired Native Tan® Sun care brand. Its 18,500-square-foot facility can produce more than 50 million bottles per year on a single shift. In 1991, more than 10.2 million units of SPF 15 and shampoos were produced over a four-month period to supply the United States military during Desert Storm operations. The company is registered as an OTC Drug establishment and is inspected regularly by the FDA and Florida HRS. For more information, visit and

Contact Information
Tropical Seas, Inc.
Ladd Biro
Champion Management is Tropical Seas' public relations agency of record.

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