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Back Of The House - BOTH

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BOTH Provides the Way for Baby Boomers to Re-enter the Workforce

An employment agreement no longer is the instrument of choice to connect the supply and demand in Baby Boomer talent, skills or competencies.

Saint Petersburg, FL, March 08, 2010 --( BOTH, an acronym for Back Of The House (, is participating in events aimed at providing support and direction to Baby Boomers in the workforce and their impact on the U.S. economy. These events include the Aging in America Conference ( in Chicago (March 15-19) and the Florida Lifestyle Boomer Conference ( in Clearwater, FL (April 15).

According to BOTH Co-founder and COO A.D. Frazier, "The workforce in the U.S. is aging. Many who took early retirement packages or got laid off, or who lost the value in their homes or 401ks need and want to work. Because corporate ‘hiring’ patterns for the foreseeable future will emphasize ‘flexible’ labor forces, more and more of Baby Boomers will be returning to the workforce as ‘independents’, not because they want to (though many do) but because the have to, since that is the work available. We anticipated the growth in the independent workforce when we created BOTH. We knew, for example, that Baby Boomers would provide almost all of the growth over the next 10 years in the U.S. workforce."

Companies are seeking synchronicity between revenues and expenses. Global competition is forcing financial strategies that promote "Asset Poor, Flexible Cost" approaches. These trends are diminishing the ability for companies to offer long-term security, entitlements and benefits to employees. Workforce specialization, on the other hand, fosters mobility and a preference by the highly-skilled workforce for "life enablers," such as health and retirement benefits, to be attached to them and not an employer. While Baby Boomers are seeking more control over their own destiny, there has previously been no vehicle available to meet their desire for complete control.

A.D. Frazier continues, "Employers should use ‘design thinking’ to examine the work they have to do and create work that is designed to be done by independents. By the way, most studies show that when they create such a flexible approach to work they save money and improve deliverables. What a great way to get the Baby Boomers re-connected with work."

About BOTH

BOTH, an acronym for Back Of The House, has developed a solution which is uniquely geared toward today’s reality by offering a safe vehicle to exchange competencies for income on a vendor basis, rather than as part of a work arrangement. At the same time, the service is designed to substitute all support functions, benefits and entitlements - traditionally part of a corporate infrastructure - by a personally owned, fully resourced back office combined with tailored, permanent health an retirement plans. Most importantly, the product design centers around the orchestration of all efforts to unburden the independent professional through an assigned Personal Advisor, who proactively manages the general day-to-day administration of the client’s business or project portfolio.

Contact Information
Mick Constantinou LLC

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