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Kent State University’s Fashion School is Competing for sideRACK’s June “Featured Designer” Slot, a new concept online fashion site specializing in showcasing indie designers has announced its collaboration with Kent State University for an emerging designers contest.

Kent, OH, March 10, 2010 --( The 2010 senior design students of Kent State University’s Fashion School are sharpening their scissors for the opportunity to be chosen as the Featured Designer in the newly launched retail site, which focuses on bringing young design talent to the forefront. is expanding their designer pool and, for this reason, has decided to scout the up-coming Fashion Design graduates for new, interesting perspectives and consequently staying true to their company motto “bringing great indie labels to the masses.” In June 2010, sideRACK will be launching their first-ever “Emerging Talent” Design Contest. Kent State’s Fashion School was not a coincidental choice.

“The decision came easy; I really wanted to launch this new project at the school that has helped me reach my current level of success. As an Alumna, I wanted to give back to the fashion school as a sign of my appreciation for preparing me so well for the business world” states Cristina Montesinos, founder of “While the school truly embraces creativity, it also really teaches students to logically think outside the box, while keeping in mind not just the designer price point, but also the mass-market and everything in between. I believe this is what sets Kent State’s Fashion School above the rest.”

Since online retail is becoming a rapidly growing/relevant business sector, this contest will not only help students establish their name to the public, but will also help them understand another retail avenue in the industry. has already arranged and set up the contest rules with help of the current Fashion School Director J.R. Campbell and will be judging entries on: Design Innovation, Cohesiveness, Market Appropriateness, and Creative Styling.

“We felt that all these criteria elements were important and sometimes underappreciated factors that must be considered, especially when selling online. Many customers have moved to the internet to make their purchases and the designers have to understand that selling in a store is very different than selling through a 3” by 2” inch image. The visual representation has to be impeccable or the customer will not be satisfied enough to make a purchase,” states Montesinos.

Until the final decision is reached on June 2010, sideRACK will be regularly posting entries and updates on their blog

For more information visit or email

Contact Information
Jo James
419 930 8262

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