Harbour Light Marketing Shifts New Buses Online Business Into Overdrive
With a new creative website, corporate identity package, marketing promotional materials, trade show materials, and ongoing search engine optimization services Harbour Light Strategic Marketing has Buses Online business client hitting the ground running in overdrive.
The new Buses Online.com website offers bus buyers and sellers a trade specific portal to directly, and inexpensively interact, generate classified listings, and search for bus related services from appraisals, insurance, and finance, to manufactures, part suppliers, employment opportunities and more. The project included a corporate identity package, website, promotional materials, trade show materials, search engine optimization services, and hosting.
“The concept for the website is to create a resourceful means for individuals to not only buy and sell buses, but also establish an online community for bus related businesses to collectively work to lower bottom lines, be more efficient, and stay competitive,” explains Jim Michaud, owner of Buses Online.
"I had heard about Harbour Light several years ago, and was impressed with their innovative approach to web design back then. When it came time to search for a dynamic company to bring my ideas to life, I didn’t have to look far. Harbor Light not only developed a creative website for us, they offered us the whole package under one roof; site development, maintenance, marketing, advertising, and SEO”, added Michaud. “I am so pleased with our results that I have already sent them 3 new customers!”
"It has been a great pleasure working with Jim and to witness the instant success his website has achieved in the marketplace" says Harbour Light Creative Director Ned Savoie. "Jim has a great vision and we are excited to on board, working with his team this year."
In addition to a custom listing application built for Buses Online the website uses Savvy Content Manager, a web based CMS software that provides powerful editing tools making it ease to add or change content, and the flexibility to grow the website in many different directions.
“Savvy has already proven to be a very useful tool for us. It is very user-friendly and it enables us to keep our site fresh and up-to-date for our customers,” says Michaud.