London, United Kingdom, March 11, 2010 --(PR.com
)-- Media agency Mediaedge:cia (MEC) announced today that they have been appointed by Telkomsel to handle their Outdoor media. The business was previously handled in-house by Telkomsel’s marketing and procurement departments and this is the first time that they have appointed an external partner. The appointment is effective immediately.
MEC Indonesia won the mainline media planning and buying from Initiative for Telkmosel – the country’s largest mobile telecommunications operator – in May 2009 after a competitive pitch process conducted by R3
Jaydeep Chaudhuri, Head of MEC Indonesia said “We are proud to have demonstrated to Telkomsel that integrated planning and buying across all channels is without question the most effective way to actively engage consumers. I am delighted for all the MEC team that we have been awarded the Outdoor contract, we begin the year with great momentum.”
Tavadi Rismayuda, General Manager, Telkomsel said “Following a rigorous internal process we decided that in order to maintain our leading market position, strategic media integration and efficiencies were key. MEC have been a genuine business partner since we started working with them last year and we look forward to a great relationship ahead.”